Putra, Yugo Falafrima (2019) Analysis Of Factors Influencing User Intention In Using Ovo Application. Sarjana thesis, Universitas Brawijaya.
Abstract
Perkembangan teknologi di era ini telah memberikan banyak inovasi dalam bertransaksi. Saat ini, ada sistem perdagangan populer yang disebut mobile payment. Penggunaan transaksi mobile payment perlahan mengubah budaya di Indonesia. Studi ini meneliti faktor-faktor yang mempengaruhi minat pengguna dalam menggunakan aplikasi OVO. Untuk melakukannya, penelitian menggunakan teori Technology Accpetance Model (TAM), Unified Theory of Acceptance dan Use of Technology 2 (UTAUT2). Penulis menggunakan metode penelitian kuantitatif untuk penelitian ini. Pengumpulan data menggunakan kuesioner. Responden dalam penelitian ini adalah 322 mahasiswa S1 jurusan akuntansi di Universitas Brawijaya Malang, yang memiliki pengalaman dalam menggunakan layanan aplikasi OVO. Data dan hipotesis dianalisis menggunakan Structural Equation Model (SEM) berdasarkan Partial Least Square (PLS). Hasil dari penelitian ini menunjukkan bahwa Kemudahan Penggunaan, persepsi kemudahan, persepsi resiko, Nilai Harga, dan Pengaruh Sosial berpengaruh terhadap minta pengguna untuk melakukan transaksi menggunakan layanan aplikasi OVO. Hasil penelitian juga menunjukkan bahwa semua variabel berpengaruh signifikan terhadap niat perilaku untuk menggunakan layanan aplikasi OVO. Selain itu, semua variabel memiliki pengaruh positif, kecuali variabel risiko yang mempunyai pengaruh negatif terhadap minat pengguna dalam menggunakan aplikasi OVO.
English Abstract
In this era, technology development has provided many innovations in transaction. Nowadays, there is a popular trading system called mobile payment. The use of mobile payment transaction slowly changes the culture in Indonesia. This study examines the factors that influencing user interest in using OVO applications. In order to do so, this study use perspective of Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The author uses quantitative research method for this study. The data was collected using questionnaires. The respondents were 322 undergraduate students of accounting department in Universitas Brawijaya Malang, who have experience in using OVO application services. The data and hypothesis were analyzed using Structural Equation Model (SEM) based on Partial Least Square (PLS). These research findings indicate that intention to use OVO application is determined by Ease of Use, Perceived Usefulness, Perceived Risk, Price Value, and Social Influence towards Behavioral Intention to do a transaction using OVO application services. The results show that all variables are significant influence towards the behavioral intention to use OVO application services. Moreover, all of the variables have positive influence, except perceived risk variable
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FEB/2019/686/052000848 |
| Uncontrolled Keywords: | Mobile Payment, Behavioral Intention, Ease of Use, Perceived Usefulness, Perceived Risk, Price Value, and Social Influence |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Endang Susworini |
| Date Deposited: | 10 Nov 2020 03:49 |
| Last Modified: | 10 Nov 2020 03:49 |
| URI: | http://repository.ub.ac.id/id/eprint/178471 |
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