Muhammad, Oase (2019) Strategi Pengembangan Industri Kreatif Subsektor Games Di Kota Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Pertumbuhan ekonomi di Kota Malang mencapai 6% tiap tahunnya, salah satunya didukung oleh adanya industri kreatif yang berkembang pada beberapa subsektor, salah satunya adalah subsektor games yang melibatkan pemuda kreatif serta 62 perguruan tinggi yang ada di Kota Malang. Namun, keberadaan industri kreatif games tersebut masih kurang berkembang karena rendahnya daya saing produk kurangnya sumber daya manusia. Oleh karena itu, penelitian dilakukan untuk mengidentifikasi karakteristik industri kreatif games dan menyusun rencana aksi industri kreatif games menggunakan metode perencanaan strategis dan beberapa analisis terkait, seperti analisis aktor, PESTEL, SWOT, dan critical success factor. Hasil analisis aktor menunjukkan bahwa komunitas menjadi aktor utama pelaku perencanaan. Hasil analisa terhadap studio games menggambarkan terdapat 6 faktor yang menyebabkan pergeseran paradigma yaitu input, proses, output, promosi, pemasaran, dan target pasar yang digunakan sebagai dasar penyusunan rencana aksi berbasis value proposition yakni operational excellence. Penelitian ini menghasilkan 10 strategi pengembangan dan 23 rencana aksi pengembangan industri kreatif games di Kota Malang.
English Abstract
Economic growth in Malang City is increasing 6% in every year caused by the exsistence of creative industry that growth in many subsectors, one of them is games. This subsector involving creative young generations and 62 universities in Malang City. However, the existence of games creative industry still underdeveloped because of low competitiveness in their products and low interest of human resources. Therefore, this research is needed related to the identification of games creative industry characteristics and the preparation of action plans of its development using strategic planning methods and some analysis, such as quadruple helix, PESTEL, SWOT, and critical success factor. Based on stakeholders analsis, Malang games community become the executant of strategic planning. Based on the results of research on game studios in Malang City, there are 6 factors of value shift which is changes in input, process, output, Promotion, marketing, dan target market that can be used as the basis for action plans based on value proposition that is customer intimacy. This research comes out into 10 development strategies and 23 action plans for the development of games creative industry in Malang City.
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FT/2019/999/052000390 |
| Uncontrolled Keywords: | Industri-Kreatif, studio-games, Perencanaan-Strategis, Customer-Intimacy, Creative-Industry, games-studio, Strategic-Planning, customer-intimacy |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.2 Plant management |
| Divisions: | Fakultas Teknik > Teknik Perencanaa Wilayah dan Kota |
| Depositing User: | Nur Cholis |
| Date Deposited: | 11 Nov 2020 13:42 |
| Last Modified: | 24 Oct 2021 14:56 |
| URI: | http://repository.ub.ac.id/id/eprint/178194 |
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