Pengaruh Perceived Ease Of Use Terhadap Repurchace Intention Dengan Perceived Usefulness Dan Trust Sebagai Variabel Mediasi Dalam Menggunakan Jasa GO-JEK (Studi Pada Konsumen GO-JEK Di Kota Malang)

Subagio, Dyajeng Puteri Woro (2018) Pengaruh Perceived Ease Of Use Terhadap Repurchace Intention Dengan Perceived Usefulness Dan Trust Sebagai Variabel Mediasi Dalam Menggunakan Jasa GO-JEK (Studi Pada Konsumen GO-JEK Di Kota Malang). Magister thesis, Universitas Brawijaya.

Abstract

Tujuan penelitian ini adalah untuk mendeskripsikan dan menganalisis pengaruh langsung dan tidak langsung dari perceived ease of use, perceived usefulness, trust, dan repurchase intention pelanggan transportasi online Go-Jek di Kota Malang. Penelitian ini menggunakan kuesioner sebagai instrumen penelitian dengan 120 responden sebagai sampel. Teknik sampling adalah purposive sampling. Penelitian ini menggunakan Partial Least Square (PLS) untuk menganalisa data. Hasilnya menunjukkan bahwa terdapat efek langsung yang signifikan pada perceived ease of useterhadapperceived usefulness, trust, dan repurchase intention. Selain itu, trust memiliki pengaruh yang signifikan terhadap repurchase intention. Penelitian ini juga menegaskan bahwa trust secara parsial memediasi pengaruh perceived ease of use terhadap repurchase intention. Hasil lainnya menunjukkan bahwa tidak ada hubungan yang signifikan antara perceived usefulnessterhadap repurchase intention dan perceived usefulness tidak mampu memediasi pengaruh perceived ease of use terhadap repurchase intention.

English Abstract

The purpose of this study is to describe and analyze the direct and indirect effect of perceived ease of use, perceived usefulness, trust, and repurchase intention of customer Go-Jek online transportation in Malang. This study uses questionnaires as the research instrument with 120 respondents as the sample. Sampling technique is purposive sampling. This study uses Partial Least Square (PLS) to analyzed the data. The result shows that there is a significant direct effect on perceived ease of use on perceived usefulness, trust, and repurchase intention. In addition, trust has a significant influence on repurchase intention. This study also confirms that trust partially mediates the influence of perceived ease of use on repurchase intention. The other result shows that there is no significant relationship between perceived usefulness on repurchase intention and perceived usefulness is unable to mediates the influence of perceived ease of use on repurchase intention.

Other obstract

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Item Type: Thesis (Magister)
Identification Number: TES/388.32/SUB/p/2018/041804518
Uncontrolled Keywords: TRANSPORTATION, VEHICULAR TRANSPORTATION
Subjects: 300 Social sciences > 388 Transportation > 388.3 Vehicular transportation > 388.32 Vehicular activities and services
Divisions: S2/S3 > Magister Manajemen, Fakultas Ekonomi dan Bisnis
Depositing User: Endang Susworini
Date Deposited: 10 Dec 2019 03:07
Last Modified: 03 Dec 2021 03:05
URI: http://repository.ub.ac.id/id/eprint/176707
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