Argianzah, Noan Arta (2019) Implementasi dan Dampak Corporate Social Responsibility (CSR) dalam Program Kampung Rosella Berbasis One Village One Product (OVOP) PT Petrokimia Gresik. Sarjana thesis, Universitas Brawijaya.
Abstract
Aktivitas industri PT Petrokimia Gresik menjadi limbah pada masyarakat yang tinggal disekitar perusahaan. Desa Ngipik merupakan desa yang berada didekat aktivitas perusahaan dan merasakan langsung dampak buruk dari aktivitas industri tersebut. Dampak yang dirasakan oleh masyarakat Desa Ngipik yaitu polusi udara dan kesehatan. PT Petrokimia Gresik perlu melakukan sebuah tanggung jawab sosial melalui program CSR pada masyarakat Desa Ngipik. Menurut Chairil (2007) program CSR ditujukan agar para pelaku bisnis, baik sektor industri dan korporasi dapat turut berperan dalam pertumbuhan ekonomi yang sehat, dengan memperhatikan faktor lingkungan hidup PT Petrokimia Gresik menunjukan komitmen tanggung jawab sosial perusahaan (CSR) pada masyarakat sekitar melalui program Kampung Rosella berbasis One Village One Product (OVOP) di Desa Ngipik. Tujuan dari penelitian ini adalah untuk (1) Menganalisis pelaksanaan program Corporate Social Responsibility (CSR) Kampung Rosella PT Petrokimia Gresik di bidang Bina Lingkungan; (2) Menganalisis kendala yang dihadapi dalam pelaksanaan program Corporate Social Responsibility (CSR) Kampung Rosella PT. Petrokimia Gresik. (3) Menganalisis kendala yang dihadapi dalam pelaksanaan program Corporate Social Responsibility Kampung Rosella PT. Petrokimia Gresik. Penelitian yang dilakukan menggunakan pendekatan kualitatif dengan desain penelitian studi kasus. Peneliti menggunakan pendekatan kualitatif karena ingin mengetahui bagaimana pelaksanaan dan kendala program dalam progam Corporate Social Responsibility (CSR). Penentuan lokasi pada penelitian ini ditentukan secara sengaja (purposive). Penentuan informan berdasarkan pertimbangan tertentu, yang ditetapkan adalah orang yang dianggap mampu memberikan informasi lengkap dan akurat terkait dengan topik penelitian. Kriteria informan yang dijadikan objek penelitian antara lain adalah Penanggungjawab program CSR, Pelaksana program CSR PT Petrokimia Gresik, Perangkat Desa dan Ibu PKK desa Ngipik. Hasil dan Pembahasan penelitian diperoleh dari 3 key informan dan 4 informan dengan menggunakan metode wawancara secara mendalam. Uraian wawancara yang diolah oleh peneliti digunakan untuk menjawab tujuan penelitian bagaimana implementasi dan kendala dari program Corporate Social Responsibility (CSR). Hasil dan Pembahasan diperoleh antara lain: (1) Penilaian analisis pelaksanaan program dibagi menjadi 4 (empat) aspek yaitu Implementasi Strategi, Pengorganisasian, Pergerakan Kepemimpinan dan Pengendalian. (2) Kendala program dibagi menjadi 2 (dua) yaitu kendala eksternal dan kendala internal. (3) Dampak program dibagi menjadi 3 (tiga) aspek yaitu aspek ekonomi, sosial dan lingkungan. Hasil Kesimpulan dan Saran dari Penelitian antara lain: (1) Implementasi program CSR PT Petrokimia Gresik di Desa Ngipik sudah mampu berjalan dengan baik. Indikator yang sangat terlihat adalah bagaimana pelatihan, pendampingan, administrasi koperasi hingga pada penjualan produk ke beberapa pasar yang sudah terlaksana dengan baik. Konsep OVOP (One Village One Product) yang didesain sejak awal oleh perusahaan juga sudah terealisasi, dibuktikan adanya produk spesifik dari Desa Ngipik ini yaitu Produk bahan baku Bunga Rosella. Namun akses pasar pada produk belum dapat melebarkan ke jangkauan lebih luas karena kurangnya inisiasi perusahaan untuk membuka akses pasarnya ke dalam perusahaan dan kurangnya pendidikan dari ibu-ibu PKK sendiri adalah bentuk ketidaksiapan untuk mengembangkan bisnis yg lebih besar. (2) Kendala Eksternal dimana kendala pemasaran masih menyita perhatian. Akses pasar yang belum jelas merupakan kendala dari program CSR Desa Ngipik ini. Program tersebut belum mempunyai keadaan bisnis yang Captive (Konsumen Tetap). (3) Kendala Internal dari pelaksanaan program CSR di Desa Ngipik yang dijalankan oleh departemen CSR PT Petrokimia bagian Bina Lingkungan adalah SDM. (4) Dampak Program pada analisanya dihasilkan aspek ekonomi berupa pendapatan ekonomi dan terbentuknya koperasi desa, aspek sosial yaitu kompetensi Ibu PKK dan konsumsi produk kesehatan rosella dan aspek lingkungan yaitu urban farming bunga rosella. Saran peneliti antara lain: (1) Mengenai akses pasar sebaiknya mencoba menyampaikan kepada departemen pelayanan umum untuk dilakukan pengadaan yang dapat membantu penjualan produk penerima program CSR. Agar diikut sertakan dalam kegiatan-kegiatan pengadaan. (2) Mengenai kondisi internal yang buruk sebaiknya dilakukan positioning agar tidak terjadi perbedaan kinerja yang sangat menganggu keberhasilan program. (3) Pengembangan dari aspek lingkungan harus tetap diperhatikan dan dikembangkan. Bahan baku rosella yang dihasilkan sendiri dari warga dapat menekan harga dan biaya produksi.
English Abstract
The industrial activities of PT Petrokimia Gresik have become a problem for the people who live around the company. Ngipik village was a village near the company's activities and directly experienced the adverse effects of the industrial activities. The impacts perceived by the Ngipik Village community were air pollution and health problems. PT Petrokimia Gresik needed to carry out a social responsibility through a CSR program for the Ngipik Village society. According to Chairil (2007), The CSR program is intended that business people, both industrial and corporate sectors, can play a role in healthy economic growth, by observing environmental factors. PT Petrokimia Gresik points to a commitment of corporate social responsibility (CSR) to ‘Kampung Rosella’ program based One Village One Product (OVOP) in Ngipik Village. The objectives of this study were to (1) Analyze the implementation of Corporate Social Responsibility (CSR) to ‘Kampung Rosella’ program; (2) Analyze the obstructions faced in the implementation of Corporate Social Responsibility (CSR) to ‘Kampung Rosella’ program. (3) Analyze the impact of Corporate Social Responsibility (CSR) to ‘Kampung Rosella’ program. The study approach used was descriptive research with qualitative approach. The researcher used a qualitative approach because he desired to know how the implementation and the constraints in the Corporate Social Responsibility (CSR) program. The location in this study was determined intentionally (purposive). The informants were determined on certain considerations, as people considered capable to provide complete and accurate information related to the topic of research. The criteria for informants who were used as research objects included the person in charge of the CSR program, the executor of the CSR program, village officials and PKK Mother’s. The results and discussions of the study were obtained from 3 key informants and 4 informants using the in-depth interview method. Description of interviews processed by researchers was used to answer the research objectives of how the implementation and the constraints in The Corporate Social Responsibility (CSR) program. The results and discussion were obtained, such as:(1) Assessment of program implementation indicators was divided into 6 indicators, namely the implementation of programs based on the form and concept of activities, participants involvement, motivation, competence & benefits, indicators of success and evaluation of activities. (2) The constraint of the Corporate Social Responsibility program was divided into 2 (two), namely External and Internal constraints. The Results, Conclusions and Suggestions from the Research included: (1) The implementation of the CSR program of PT Petrokimia Gresik in Ngipik Village has been able to run well. The most visible indicator was on the training, companion, and establishment of a cooperative legal entity to the sale of products to several markets that have been well-managed. The OVOP (One Village One Product) concept that was firstly designed by the company has also been realized, as evidenced by the existence of a specific product from Ngipik Village, namely Rosella Flower raw material products. However, market access to products has not been able to widen in larger range due to the lack of company initiation to open market access into the company and lack of education of mothers in part of Family Welfare Program (PKK) themselves which were forms of unpreparedness to expand a larger business. (2) External constraint which was the marketing obstruction was a big concern. Unclear market access was a blockage of the Ngipik Village CSR program that still has not had a Captive business condition. (3) Internal Constraint of the implementation of CSR programs in Ngipik Village run by the CSR department of PT Petrokimia was Human Resource. (4) The impact of the Program on its analysis resulted in economic aspects in the form of economic income and the formation of village cooperatives, social aspects namely the competency of PKK and consumption of rosella health products and environmental aspects namely urban farming of rosella flowers. Researcher's suggestions include: (1) Regarding the market access, it should be conveyed to the public service department to provide procurement that can facilitate the sale of products by the recipients of CSR programs, so that they can be participated in procurement activities. (2) Regarding poor internal conditions, positioning should be improved so that there are no differences in performance which greatly disrupt the success of the program. (3) Development of environmental aspects must still be considered and developed. Rosella raw materials produced by the residents themselves can reduce prices and production costs.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FP/2019/576/051907350 |
| Uncontrolled Keywords: | - |
| Subjects: | 600 Technology (Applied sciences) > 650 Management and auxiliary services > 654.408 Social Responsibility of Management |
| Divisions: | Fakultas Pertanian > Agribisnis |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 28 Jul 2020 06:02 |
| Last Modified: | 31 Jul 2020 06:29 |
| URI: | http://repository.ub.ac.id/id/eprint/174083 |
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