Fathony, Muhammad Rifqi (2019) Retorika Ustaz Hanan Attaki Dalam Video Dakwah di Akun Youtube Lampu Islam.Net. Sarjana thesis, Universitas Brawijaya.
Abstract
Skripsi ini berjudul “Retorika Ustaz Hanan Attaki Dalam Video Dakwah di Akun Youtube Lampu Islam.Net”. Penelitian ini bertujuan untuk mengetahui penerapan unsur retorika ethos, pathos, logos, aim dan mode dalam dakwah Ustaz Hanan Attaki perihal menyampaikan pesan-pesan keagamaan melalui media sosial. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dengan menggunakan konsep retorika Aristoteles. Hasil penelitian ini menunjukan bahwa Ustaz Hanan Attaki telah menggunakan konsep retorika Aristoteles dalam bahasan dakwahnya tersebut. Dari hasil penelitian pada elemen ethos, Ustaz Hanan Attaki mampu menerapkan apa yang dikatakan Aristoteles sebagai kredibilitas yaitu melalui aspek intelegensi dan karakter melalui beberapa materi dakwahnya. Unsur pathos ditampilkan dari reaksi penonton yang ikut tertawa serta unsur logos yang didukung oleh penyampaian argumen-argumen logis yang mampu memperkuat bahasan dakwah dalam retorika Ustaz Hanan Attaki. Selain itu penerapan unsur aim dan mode juga dijelaskan Ustaz Hanan Attaki dalam videonya di mana Ia menyebutkan bahwa dengan menggunakan media sosial dia dapat mencapai tujuan dakwah lainnya yaitu khalayak yang lebih luas dibanding dakwah konvensional.
English Abstract
This study entitled "Rhetoric Ustaz Hanan Attaki in Da'wah Videos on Youtube Lampu Islam.Net”. This study aims to determine the application of elements of rhetoric ethos, pathos, logos, aim and mode in preaching Ustaz Hanan Attaki regarding conveying religious messages through social media. This study uses descriptive qualitative research methods using Aristoteles rhetoric concept. The results of this study indicate that Ustadz Hanan Attaki has used Aristoteles rhetorical concept in discussing his da'wah. From the results of research on ethos elements, Ustaz Hanan Attaki was able to apply what Aristoteles said as credibility, namely through intelligence and character aspects through some of his da'wah material. The pathos element is shown by the reaction of the laughing audience and the logos element which is supported by the submission of logical arguments capable of strengthening the discussion of da'wah in Ustaz Hanan Attaki's rhetoric. In addition, the application of aim and mode elements was also explained by Ustaz Hanan Attaki in his video in which he mentioned that by using social media he could achieve the objectives of other da'wah, namely a wider audience than conventional da'wah.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FISIP/2019/707/051905767 |
| Uncontrolled Keywords: | Retorika, Aristoteles, Ustaz Hanan Attaki, Dakwah, Media Sosial-Rhetoric, Aristoteles, Ustaz Hanan Attaki, Da'wah, Social Media. |
| Subjects: | 800 Literature (Belles-letters) amd rhetorics > 808 Rhetoric and collections of literary texts from more than two literatures |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 04 Oct 2020 11:15 |
| Last Modified: | 21 Oct 2021 07:25 |
| URI: | http://repository.ub.ac.id/id/eprint/171618 |
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