Study On Consumer Preference Of Online Public Transportation Among Students In Malang

Aditia, Deo Wahyu (2019) Study On Consumer Preference Of Online Public Transportation Among Students In Malang. Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk menguji secara empiris pengaruh pengalaman mobilitas, harga, promosi, dan pelayanan terhadap perilaku konsumsi yang diambil oleh peneliti. Analisis ini menggunakan variabel independen yaitu mobilitas, harga, promosi, dan pelayanan. Variabel dependennya adalah perilaku konsumsi. Sampel penelitian ini adalah mahasiswa aktif yang berkuliah di kota Malang. Sampel dilakukan dengan metode purposive sampling. Pengumpulan data dilakukan dengan kuesioner disebarkan langsung ke responden sebanyak 100 kuesioner. Metode statistik menggunakan Analisis Partial Least Square dengan pengujian hipotesis uji statistik t. Hasil penelitian ini menunjukkan bahwa promosi secara signifikan positif mempengaruhi perilaku konsumsi yang diambil responden, mobilitas, harga, dan pelayanan secara signifikan negatif mempengaruhi perilaku konsumsi yang diambil oleh responden.

English Abstract

This study aims to empirically examine the effect of mobility, price, promotion, and service experiences on consumption behavior taken by researchers. This analysis uses independent variables namely mobility, price, promotion, and service. The dependent variable is consumption behavior. The research sample is active students who study in Malang. The sample is done by purposive sampling method. Data collection was carried out with questionnaires distributed directly to respondents as many as 100 questionnaires. The statistical method uses Partial Least Square Analysis by testing the t-statistic testing hypothesis. The results of this study indicate that promotion significantly positively influences consumption behavior taken by respondents, mobility, price, and service signi

Item Type: Thesis (Sarjana)
Identification Number: SKR/FEB/2019/296/051903898
Uncontrolled Keywords: Transportasi Online, Mahasiswa, Partial Least Square, Purposive Sampling, Online Transportation, Students, Partial Least Square, Purposive Sampling
Subjects: 300 Social sciences > 388 Transportation > 388.028 5 Computer application
Divisions: Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi
Depositing User: Nur Cholis
Date Deposited: 25 Oct 2020 11:55
Last Modified: 21 Oct 2021 14:17
URI: http://repository.ub.ac.id/id/eprint/170495
[thumbnail of Deo Wahyu Aditia.pdf]
Preview
Text
Deo Wahyu Aditia.pdf

Download (1MB) | Preview

Actions (login required)

View Item View Item