Anggoro, Anggit (2019) Effects Of Perceived Usefulness, Perceived Ease Of Use, And Perceived Value On Behavioral Intention To Use Digital Wallet (A Case Study Of Ovo User In Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini dilakukan untuk menguji faktor-faktor yang mempengaruhi niat perilaku untuk menggunakan dompet digital OVO sebagai metode pembayaran alternatif di Indonesia. Model Penerimaan Teknologi dan Nilai presepsi digunakan untuk tujuan tersebut. Penelitian ini menerapkan penelitian eksplanatori. Teknik pengambilan sampel yang digunakan adalah purposive sampling dan kuesioner dibagikan kepada 150 pengguna OVO di kota Malang. Data penelitian dan hipotesis dianalisis dengan menggunakan SPSS. Hasil data dari analisis regresi berganda menunjukkan bahwa persepsi kegunaan, persepsi kemudahan penggunaan, dan nilai persepsi memiliki pengaruh signifikan terhadap perilaku keinginan untuk menggunakan. Dengan demikian, dapat disimpulkan bahwa semakin besar persepsi kegunaan, persepsi kemudahan penggunaan, dan nilai persepsi sangat mempengaruhi niat untuk menggunakan OVO, dan niat perilaku yang lebih tinggi sangat memengaruhi perilaku menggunakan dompet digital OVO.
English Abstract
This study was conducted to examine the factors that influenced the behavioral intention to use of OVO digital wallet as an alternative payment method in Indonesia. The Technology Acceptance Model and Perceived Value were used for the purpose. The research applied an explanatory. The sampling technique used was purposive sampling and the questionnaire was distributed to 150 OVO’s users in Malang city. The research data and hypothesis were analyzed by using SPSS. Result of the data analysis from multiple regression showed that perceived usefulness, perceived ease of used, and perceived value had a significant effect to behavioral intention to use. Thus, it can be concluded that higher perceived usefulness, perceived ease of use, and perceived value highly affected the intention to use of OVO, and higher behavioral intention highly impacted the use behavior of using OVO digital wallet.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FEB/2019/272/051903689 |
| Uncontrolled Keywords: | dompet digital, perilaku keinginan untuk menggunakan, persepsi kegunaan, persepsi kemudahan, dan nilai persepsi / Digital Wallet, Behavioral Intention to Use, Perceived Usefulness, Perceived Ease of Use, Perceived Value |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.1 Organization and financial management > 658.15 Financial management > 658.155 Management of income and expense |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Endang Susworini |
| Date Deposited: | 23 Aug 2020 11:29 |
| Last Modified: | 03 Dec 2021 06:25 |
| URI: | http://repository.ub.ac.id/id/eprint/170371 |
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