Daulay, Hapiz (2019) Sosialisasi Politik Kelompok Islam : Studi Peran Majelis Nurul Musthofa. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini menggambarkan partisanship dan marketing politik Majelis Nurul Musthofa dalam Pemilihan Presiden dan Wakil Presiden 2019. Tujuan dilakukannya penelitian tersebut adalah untuk mengetahui proses partisanship dan marketing politik yang dilakukan oleh Majelis Nurul Musthofa dalam berhubungan dan berperilaku dengan pasarnya serta melakukan keberpihakan terhadap salah satu calon dalam Pemilihan Presiden dan Wakil Presiden 2019. Penelitian ini menggunakan metode kualitatif deskriptif. Penelitian ini menggunakan teori marketing politik (Less-Marshment,2007). Hasil Penelitian ini menunjukkan bahwa Majelis Nurul Musthofa mengarah pada tipe product oriented party. Studi ini kemudian memperluas marketing politik yang dilakukan oleh Majelis Nurul Musthofa. Produk politik yang digunakan adalah ijtima ulama, isu kriminalisasi ulama. Faktor utama kegiatan marketing politik mempengaruhi dan mengajak jamaah Majelis Nurul Musthofa untuk memilih pasangan Prabowo Subianto dan Sandiaga Salahuddin Uno dalam Pemilihan Presiden dan Wakil Presiden 2019. Figur Habib Hasan Bin Ja’far Assegaf memiliki kekuatan selaku ketua pembina Majelis Nurul Musthofa. Faktor lainnya adalah pengoptimalan internal pengurus pusat serta koordinator jamaah Majelis Nurul Musthofa, dapat disimpulkan bahwa, produk politik Majelis Nurul Musthofa dalam Pemilihan Presiden dan Wakil Presiden tidak akan layak dijual tanpa adanya figur Habib Hasan Bin Ja’far Assegaf
English Abstract
This study describe the partisanship and political marketing of Majelis Nurul Musthofa in 2019 Presidential Election. The purpose of this study is to know the process of political marketing and partisanship which conducted by Majelis Nurul Musthofa in connecting with its market and the in-group favoritism to one of the candidates of Presidential Election. This study uses descriptive qualitative methods. This study uses the Theory of Political Marketing by Less Mashment. The result of this study indicate that the Majelis Nurul Musthofa leads to the type of Product Oriented Party because Majelis Nurul Musthofa doesn’t change the political products they already have. The political product which being used are the Ijtima Ulama and the issue of ulama criminalizing. The main factor inside the political marketing that is used to influence and persuade the pilgrims of Majelis Nurul Musthofa to choose Prabowo Subianto and Sandiaga Uno as the new president and vice president in 2019 presidential election. As the chairman of Majelis Nurul Musthofa, Habib Hasan Bin Ja’far Assegaf has the power to persuade his people. Another factor is the internal optimization of the central management and coordinator of the pilgrims of Majelis Nurul Musthofa and in the end of the research, it can be concluded that the political product of Majelis Nurul Musthofa in the 2019 Presidential Election would not be suitable for sale without the figure of Habib Hasan Bin Ja’far Assegaf
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FISIP/2019/333/051903743 |
| Uncontrolled Keywords: | Partisanship, Marketing politik, Majelis Nurul Musthofa Partisanship, Political Marketing, Majelis Nurul Musthofa |
| Subjects: | 200 Religion > 297 Islam, Babism, Bahai Faith > 297.2 Islamic doctrinal theology ('aqa'id and Kalam); Islamic and secular disciplines; Islam and other systems of belief > 297.27 Islam and social sciences |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Politik |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 07 Jul 2020 22:22 |
| Last Modified: | 07 Jul 2020 22:22 |
| URI: | http://repository.ub.ac.id/id/eprint/170307 |
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