Jannata, Hanif Amaral (2019) Implementasi Corporate Social Responsibility PT. Brantas Abipraya: Studi Pada Kampung Legok Banteng, Kabupaten Bogor. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui implementasi program corporate social responsibility (CSR) yang dilakukan oleh PT. Brantas Abipraya dan menganalisis dampak-dampak yang ditimbulkan dari kegiatan tersebut. Metode penelitian ini adalah kualitatif dikarenakan kemampuannya untuk menjelaskan fenomena yang akan diteliti secara mendetail. Dalam penelitian ini, pendekatan yang digunakan adalah kualitatif deskriptif. Penelitian ini menemukan bahwa kegiatan CSR yang dilaksanakan oleh PT. Brantas Abipraya terdiri dari tiga tahap yaitu perencanaan, implementasi, dan evaluasi. CSR yang dilakukan juga menimbulkan beberapa dampak antara lain lingkungan yang lebih baik, terberdayanya masyarakat Legok Banteng, dan pengalaman baik yang dimiliki masyarakat terhadap perusahaan.
English Abstract
This study aims to discover the implementation of corporate social responsibility by PT. Brantas Abipraya and to analyse its impact. The qualitative method was selected as the method of this research because of its capability to explains the phenomenon that will be examined in detail along with the descriptive qualitative as the approach of this research. The results of this research found that CSR activities implemented by PT. Brantas Abipraya consists of three stages and they are planning, implementation, and evaluation. Moreover, there are also several impacts caused by the implementation of CSR by PT. Brantas Abipraya which are creating a better environment, the empowerment of Legok Banteng community, and good experiences that the community has towards the company.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FEB/2019/238/051903633 |
| Uncontrolled Keywords: | Corporate Social Responsibility |
| Subjects: | 600 Technology (Applied sciences) > 658 General management > 658.4 Executive management > 658.408 Social responsibility of executive management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Endang Susworini |
| Date Deposited: | 13 Sep 2019 07:14 |
| Last Modified: | 13 Sep 2019 07:14 |
| URI: | http://repository.ub.ac.id/id/eprint/170171 |
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