Elisurya, Sonia (2019) Evaluasi Pengalaman Pengguna Menggunakan Usability Testing dan User Experience Questionnaire(UEQ)(Studi Pada E-Commerce Fashion). Sarjana thesis, Universitas Brawijaya.
Abstract
Penggunaan internet sudah menjadi bagian dari kehidupan sehari-han. Salah satu kegiatan yang dilakukan melalui internet yaitu transaksi jual-beli online. Semakin berkembangnya transaksi jual-beli online juga membuat munculnya berbagai jenis situs e-commerce untuk memenuhi kebutuhan masyarakat. Salah satu jenis situs e-commerce yang sering digunakan untuk memenuhi kebutuhan masyarakat adalah e-commerce fashion. Salestock.co.id, Vipplaza.co.id dan Berrybenka.com merupakan situs e-commerce fashion yang bergerak di bidang dan memiliki karakteristik yang sama. Penelitian ini bertujuan untuk membandingkan pengalaman pengguna yang didapat saat menggunakan ketiga situs web e-commerce yang memiliki karakteristik yang sama. Penelitian ini dilakukan menggunakan pengujian skenario dan User Experience Questionnaire (UEQ). Pengujian skenario akan dilakukan ke 10 responden berdasarkan empat parameter yaitu task completed, error rate, number of clicks dan time per completed task. User Experience Questionnaire (UEQ) memiliki 6 Skala pengukuran dan dibagikan ke 25 responden. Setelah melakukan pengujian, responden akan diwawancara untuk mengetahui tanggapan dan permasalahan yang dialami ketika melakukan pengujian skenario. Hasil dari pengujian dan kuisioner UEQ akan diolah dan dianalisis untuk mengetahui pengalaman pengguna dari masing-masing situs web. Dari hasil pengujian yang dilakukan dan kuisoner, dapat disimpulkan bahwa situs Salestock.co.id memiliki tingkat pengalaman pengguna yang lebih balk dari Berrybenka.com dan Vipplaza.co.id.
English Abstract
The use of the internet has become a part of daily life. One of the activities carried out through the internet is online buying and selling transactions. The growing development of online buying and selling transactions also makes the emergence of various types of e-commerce sites to meet people's needs. One type of e-commerce site that is often used to meet people's needs is e-commerce fashion.Salestock.co.id, Vipplaza.co.id and Berrybenka.com are fashion e-commerce sites that are engaged in the field and have the same characteristics. This study aims to compare the user experience gained when using all three e-commerce websites that have the same characteristics. This study was conducted using scenario testing and User Experience Questionnaire (UEQ).Scenario testing will be carried out to 10 respondents based on four parameters, namely task completed, error rate, number of clicks and time per completed task. The User Experience Questionnaire (UEQ) has 6 measurement scales and is distributed to 25 respondents. After conducting the test, the respondent will be interviewed to find out the responses and problems experienced when doing scenario testing.The results of the testing and the UEQ questionnaire will be processed and analyzed to determine the user experience of each website. From the results of the tests and questionnaires, it can be concluded that the Salestock.co.id site has a better level of user experience than Berrybenka.com and Vipplaza.co.id.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FILKOM/2019/141/051902311 |
| Subjects: | 000 Computer science, information and general works > 006 Special computer methods > 006.7 Multimedia systems > 006.707 2 Web sites--research |
| Divisions: | Fakultas Ilmu Komputer > Sistem Informasi |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 24 Aug 2020 06:47 |
| Last Modified: | 24 Oct 2021 04:10 |
| URI: | http://repository.ub.ac.id/id/eprint/169917 |
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