Analisis Implementasi Bauran Pemasaran Pada Padepokan Asmorobangun

Shofiyuddin, M. Alif (2018) Analisis Implementasi Bauran Pemasaran Pada Padepokan Asmorobangun. Sarjana thesis, Universitas Brawijaya.

Abstract

PenelitianinimerupakanpenelitiankualitatifuntukmenelitiAnalisisImplementasiBau ranPemasaranpadaPadepokanAsmorobangun. FokuspenelitianinimenjelaskanimplementasibauranpemasaranpadaPadepokanAsmoroba ngun. Tujuandaripenelitianiniyaituuntukmengetahuiberbagaijenispenerapanstrategimarketing mix yang terdiridaripenentuanlokasi, biaya,/harga, promosi, produk, orang, proses, danlingkunganfisik yang dilakukanolehPadepokanAsmorobangununtukmelestarikanBudayaTaridanTopeng Malang. Penelitianinimenggunakanpendekatankualitatifdenganmetodestudikasus, data yang dianalisisadalahhasilwawancaradenganPimpinanPadepokan, PengurusPadepokan, dankonsumenPadepokanAsmorobangun. Pengamatanlangsungterhadapobjekdilapangandanmelakukandokumentasidenganmengk ajitemuan - temuanpenelitiandenganteoribauranpemasaran. Hasilpenelitianmenunjukanbahwaimplementasibauranpemasaran yang dilakukanPadepokanAsmorobangunsudahcukupbaikkarenapenerapannyadianggaptidakt erlalusulitdansangatditerimaolehkalanganmasyarakat. Program bauranpemasaran yang diterapkanolehPadepokanAsmorobangundianggapsangatmembantupeleatarianTaridanT openg Malang kegenerasimudadanmembantuperekonomianwargasekitar.

English Abstract

This research is a qualitative research to examine the Analysis of the Implementation of Marketing Mix in Asmorobangun Studio Art. The focus of this study describes the implementation of the marketing mix in the AsmorobangunPadepokan. The purpose of this study is to find out the various types of marketing mix strategy implementation which consists of determining the location, cost, price, promotion, product, people, process and physical environment carried out by AsepobangunPadepokan to preserve Malang Dance and Mask Culture. This study uses a qualitative approach to the case study method, the data analyzed is the result of interviews with Padepokan Leaders, Padepokan Management, and consumers of AsmorobangunPadepokan. Direct observation of objects in the field and documentation by reviewing research findings with marketing mix theory. The results showed that the implementation of the marketing mix carried out by AsmorobangunStuido Art was good enough because its application was considered not too difficult and very acceptable to the community. The marketing mix program implemented by the AsmorobangunPadepokan is considered to be very helpful in helping dance and mask Malang to the younger generation and helping the economy of the local people.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FE/2018/796/051901934
Uncontrolled Keywords: :Implementasi, BauranPemasaran, PadepokanAsmorobangun, Implementation, Marketing Mix, Asmorobangun Studio Art.
Subjects: 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nur Cholis
Date Deposited: 22 Apr 2019 02:12
Last Modified: 21 Oct 2021 03:56
URI: http://repository.ub.ac.id/id/eprint/166978
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