Pengaruh Penerapan Strategi Outsourcing Dan Strategi Core Competency Terhadap Organizational Performance (Studi Pada Pt Bank Central Asia Kantor Cabang Utama Madiun)

Arbaningrum, Annissa Dwi (2018) Pengaruh Penerapan Strategi Outsourcing Dan Strategi Core Competency Terhadap Organizational Performance (Studi Pada Pt Bank Central Asia Kantor Cabang Utama Madiun). Sarjana thesis, Universitas Brawijaya.

Abstract

Latar belakang dilakukannya penelitian ini adalah untuk mengetahui bagaimana pengaruh Penerapan Strategi Outsourcing dan Strategi Core Competency terhadap Organizational Performance pada PT Bank Central Asia Kantor Cabang Utama Madiun. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh variabel penerapan strategi outsourcing (X1) terhadap variabel organizational performance (Y), mengetahui dan menjelaskan pengaruh variabel strategi core competency (X2) terhadap variabel organizational performance (Y), serta mengetahui dan menjelaskan pengaruh variabel penerapan strategi Outsourcing (X1) dan variabel strategi core competency (X2) terhadap variabel Organizational Performance (Y). Jenis penelitian ini adalah explanatory research (penelitian penjelasan) dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pimpinan semua bidang dan kepala bagian perencanaan strategis (corporate strategy) PT Bank Central Asia Kantor Cabang Utama Madiun yang terdiri dari 4 Kantor Cabang Pembantu. Menurut Manajemen Sumber Daya Manusia PT Bank Central Asia Kantor Cabang Utama Madiun, ada 32 responden. Pengambilan sampel dilakukan dengan menggunakan teknik non probability sampling. Penentuan sampel menggunakan teknik purposive sampling. Penelitian ini menggunakan uji asumsi klasik dan pengujian hipotesis yang dalam pengerjaannya menggunakan program SPSS 20 untuk uji asumsi klasik. Berdasarkan dari hasil penelitian, nilai R square diketahui bahwa variabel strategi outsourcing (X1) dan strategi core competency (X2) memberikan pengaruh atau kontribusi terhadap variabel organizational performance (Y) sebesar 0,583 (58,3%) dan sisanya dipengaruhi oleh variabel-variabel lain yang tidak dibahas dalam penelitian ini. Selain itu, berdasarkan nilai R (koefisien korelasi) sebesar 0,781 yang menunjukkan hubungan antara variabel bebas yaitu strategi outsourcing (X1) dan strategi core competency (X2) dengan variabel terikat organizational performance (Y) termasuk dalam kategori kuat karena berada pada selang 0,6 – 0,8.

English Abstract

The background of this research is to identify the influence of Implementation of Outsourcing Strategy and Core Competency Strategy to Organizational Performance at PT Bank Central Asia Main Branch Office Madiun. The purpose of this research is to find out and explicate the influence of variables of outsourcing strategy (X1) to organizational performance (Y), variable core competency strategy (X2) to organizational performance (Y), and variable outsourcing strategy (X1) and core competency strategy (X2) to organizational performance (Y). This type of research is explanatory research (explanatory research) with quantitative approach. The population in this study is the leader of all department and head of strategic planning department (corporate strategy) PT Bank Central Asia Main Branch Office Madiun consisting of 4 Sub Branch Offices. According to Human Resource Management of PT Bank Central Asia Main Branch Office of Madiun, there are 32 respondents. Sampling was done using non probability sampling technique. Determination of sample using purposive sampling technique. This study uses the classical assumption test and hypothesis testing in progress using SPSS 20 for classical assumption test. Based on the result of research, R square value known that outsourcing strategy variable (X1) and core competency strategy (X2) give influence or contribution to organizational performance variable (Y) 0,583 (58,3%) and the rest influenced by other variables which was not discussed in this study. In addition, based on the value of R (correlation coefficient) of 0.781 which shows the relationship between independent variables of outsourcing strategy (X1) and core competency strategy (X2) with the dependent variable organizational performance (Y) included in the strong category because it is in hose 0.6 - 0.8.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FIA/2018/330/051804871
Uncontrolled Keywords: strategi outsourcing, core competency, organizational performance, strategy outsourcing, strategy core competency, organizational performance
Subjects: 300 Social sciences > 331 Labor economics > 331.01 Philosophy and theory > 331.011 Rights and position of labor
Divisions: Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga
Depositing User: Nur Cholis
Date Deposited: 05 Nov 2019 03:08
Last Modified: 28 Oct 2021 01:54
URI: http://repository.ub.ac.id/id/eprint/166224
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