Peran Coverage, Distribusi, Merchandising Dan Promosi (CDMP) Terhadap Peningkatan Pendapatan(Studi pada PT. Indonesia Power, UPJP, Priok-Prov.DKI)

Prayogo, Sucahyo Hastria (2018) Peran Coverage, Distribusi, Merchandising Dan Promosi (CDMP) Terhadap Peningkatan Pendapatan(Studi pada PT. Indonesia Power, UPJP, Priok-Prov.DKI). Sarjana thesis, Universitas Brawijaya.

Abstract

Peran Coverage, Distribusi, Merchandising Dan Promosi (CDMP) merupakan salah satu strategi yang terintegrasi dalam pemasaran agar memiliki positioning yang kuat dalam menghadapi persaingan global dan dapat dikenal secara luas. Proses penciptaas Coverage, Distribusi, Merchandising Dan Promosi (CDMP) memerlukan pemahaman yang menyeluruh dari aspek-aspek pendukung suatu perusahaan serta kepribadian perusahaan. Pemahaman aspek pendukung tersebut dapat dilakukan melalui pendekatan operasional aktiftas perusahaan. Desain penelitian ini adalah penelitian deskriptif dengan jenis penelitian kualitatif. Fokus penelitian ini adalah untuk mengidentifikasi peran CDMP terhadap PT Indonesia Power UPJPPriok. Sumber data terdiri dari data primer dan data sekunder. Data primer diperoleh dari, kuesioner kualitatif, wawancara mendalam dan dokumentasi, sedangkan data sekunder diperoleh dari dokumen-dokumen yang berhubungan dengan topik penelitian. Teknik pengumpulan data melalui wawancara, kuesioner kualitatif online, dokumentasi dan studi pustaka. PT Indonesia Power UPJP-Priok telah menjalankan produksinya dengan menjalankan tata kelola manejmen asset yang dijalankan namun dari sisi pemasaran belum banyak yang dilakukan olehkarenanya peneliti melihat sisi lain dari perusahan dari dimensi CDMP yang dapat dilihat pengaruhnya perusahaan energi ini secara tidak langsung yaitu pendapatan perusahaan secara periodik yaitu lima tahun terakhir dan aktifitas CDMP yang dijalankan oleh perusahaan selama kepemimpinan lima tahun terakhir yang secara kebetulan karyawan yang memiliki jabatan strategis masih berada di unit yang sama.

English Abstract

Role of Coverage, Distribution, Merchandising And Promotion (CDMP) is one of the strategies integrated in marketing in order to have a strong positioning in the face of global competition and can be widely known. Creation Process Effectiveness Coverage, Distribution, Merchandising And Promotion (CDMP) requires a thorough understanding of the supporting aspects of a company as well as the personality of the company. Understanding of these supporting aspects can be done through the operational approach of the company's activities. The design of this research is exploratory research with qualitative research type. The focus of this research is to identify the role of CDMP strategy towards PT Indonesia Power UPJP-Priok. The data source consists of primary data and secondary data. Primary data were obtained from, qualitative questionnaires, in-depth interviews and documentation, while secondary data were obtained from documents relating to the research topic. Data collection techniques through interviews, online qualitative questionnaires, documentation and literature study. PT Indonesia Power UPJP-Priok has run its production by managing asset management that is run but in terms of marketing has not been done by many researchers therefore see the other side of the company from CDMP dimension which can be seen the influence of this energy company indirectly that is company earnings in the last five years and the CDMP activities run by the company during the last five years of leadership which by chance employees who have strategic positions are still in the same unit.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FIA/2018/777/051809378
Uncontrolled Keywords: Jangkauan, Distribusi, Merchandising dan Promosi (CDMP) Pendapatan.-Coverage , Distibution, Merchandising and Promotion (CDMP) Income.
Subjects: 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing
Divisions: Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga
Depositing User: soegeng sugeng
Date Deposited: 08 Nov 2019 02:04
Last Modified: 23 Oct 2021 05:52
URI: http://repository.ub.ac.id/id/eprint/165829
[thumbnail of Sucahyo Hastria Prayogo.pdf] Text
Sucahyo Hastria Prayogo.pdf

Download (5MB)
[thumbnail of Thumbnails conversion from text to thumbnail_lightbox] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg

Download (23kB)
[thumbnail of Thumbnails conversion from text to thumbnail_preview] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg

Download (10kB)
[thumbnail of Thumbnails conversion from text to thumbnail_medium] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg

Download (3kB)
[thumbnail of Thumbnails conversion from text to thumbnail_small] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg

Download (1kB)

Actions (login required)

View Item View Item