The Effect Of Brand Awareness And Perceived Quality Toward Repurchase Intention (A Study On Cash-On-Pickup Payment Method In Alfacart.Com)

Purwatama, Andikarachman (2018) The Effect Of Brand Awareness And Perceived Quality Toward Repurchase Intention (A Study On Cash-On-Pickup Payment Method In Alfacart.Com). Sarjana thesis, Universitas Brawijaya.

Abstract

Merk

English Abstract

E-commerce, particularly in Indonesia, is very potential and brings up new ways of possibilities in terms of national economy. One of the e-commerce company is Alfacart.com, which fairly considered as a new player to the ecommerce business. One of their feature, Cash-On-Pickup (COP) will be used as the subject of this research. This study was conducted to determine the effect of brand awareness and perceived quality toward repurchase intention. The samples obtained in this study were 200 participant of Alfacart’s Cash-On-Pickup users and used online questionnaire. This study was conducted by using multiple regression analysis method. The results of research shows that both brand awareness and perceived quality has partially significant effect toward repurchase intention.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FE/2018/625/051811350
Uncontrolled Keywords: Brand Awareness, Perceived Quality, Repurchase Intention, Alfacart.com
Subjects: 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.82 Sales promotion > 658.827 Use of brands and trademarks
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nur Cholis
Date Deposited: 13 Sep 2019 07:30
Last Modified: 20 Oct 2021 11:30
URI: http://repository.ub.ac.id/id/eprint/164583
[thumbnail of ANDIKARACHMAN PURWATAMA.pdf]
Preview
Text
ANDIKARACHMAN PURWATAMA.pdf

Download (25MB) | Preview

Actions (login required)

View Item View Item