Diani, Arinta Rahma (2018) Peran Duta Wisata Panji Galuh sebagai Fasilitator Komunikasi Pariwisata Kota Kediri (Studi Deskriptif Kualitatif terhadap Aktivitas Duta Wisata Panji Galuh terkait Peran Fasilitator Komunikasi Pariwisata Kota Kediri tahun 2012-2016). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui peran Duta Wisata Panji Galuh sebagai fasilitator komunikasi pariwisata, termasuk strategi komunikasi dan program kerja Duta Wisata Panji Galuh dalam mempromosikan pariwisata Kota Kediri. Penelitian ini menggunakan jenis penelitian kualitatif deskriptif dengan pendekatan kontruktivis. Teknik pemilihan informan menggunakan teknik purposive sampling. Teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi terhadap berbagai kegiatan Duta Wisata Panji Galuh Kota Kediri. Sedangkan teknik analisis data menggunakan teknik analisis data Miles and Huberman. Hasil penelitian ini menunjukkan bahwa peran public relations yang utama yang dijalankan oleh Duta Wisata Panji Galuh adalah peran sebagai fasilitator komunikasi. Peran fasilitator komunikasi yang dijalankan oleh Duta Wisata Panji Galuh meliputi berpartisipasi dalam setiap event yang dilakukan oleh Pemerintah Kota Kediri, sebagai sarana penghubung antara masyarakat dengan pemerintah, pendamping wisatawan asing dalam kegiatan Kota Kediri, model dalam pembuatan video profil Kota Kediri, dan pengisi acara dalam berbagai kegiatan pariwisata yang diadakan oleh Pemerintah Kota Kediri. Temuan penelitian ini menunjukkan bahwa Duta Wisata Panji Galuh berada pada tataran penyampai pesan dan perantara pesan anatara masyarakat dan pemerintah kota Kediri. Proses public relations yang dijalankan Duta Wisata Panji Galuh tidak berjalan maksimal karena Dinas Kebudayaan dan Pariwisata kurang memprioritaskan serta memandang sebelah mata pada peran public relations yang dilakukan oleh Duta Wisata Panji Galuh.
English Abstract
Studies on tourism ambassadors still focus on tourism communications as a form of marketing strategy for various tourist destination areas. This research is present to see tourism ambassador who functioned as public relations in developing tourism communications. Public relations has four main functions, but this research focuses on a public relations role as a facilitator of tourism communications. The aim of this study to know the role of Tourism Ambassador Panji Galuh as a facilitator of tourism communication, including communication strategy and work program Ambassador Panji Galuh in promoting tourism Kediri. This research uses descriptive qualitative research type with approach constructivist. Technique election informant use technique purposive sampling . Techniques of collecting data through in-depth interviews, observations, and documentation of various activities Ambassador Panji Galuh Tourism Kediri. While technique data analysis using technique data analysis Miles and Huberman. The results of this study indicate that that major public relations run by Tourism Ambassador of Panji Galuh was as a facilitator of communication. The role of the communication facilitator run by tourism ambassador Panji Galuh includes participating in every event conducted by the Government of Kediri City, as a means of connecting between the community and the government, the accompaniment of foreign tourists in Kediri, become model in making Kediri City profile video, and the performers in various tourism activities held by the Government of Kediri city. The findings of this research indicate that Ambassador Panji Galuh is on the level of messenger and intermediary message between communities and city government Kediri. Public relations process run by Ambassador Panji Galuh does not run maximally because the Department of Culture and Tourism less prioritize and underestimate on the role of public relations conducted by Ambassador Panji Galuh.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIS/2018/382/051805511 |
| Uncontrolled Keywords: | Duta wisata, Panji Galuh, Public Relations, Fasilitator Komunikasi-Tourism Ambassador, Panji Galuh, Public Relations, Communication Facilitator |
| Subjects: | 300 Social sciences > 338 Production > 338.4 Secondary industries and services > 338.47 Services and specific products > 338.479 1 Services and specific products (Geography and travel) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 24 Jun 2019 03:33 |
| Last Modified: | 14 Mar 2022 02:16 |
| URI: | http://repository.ub.ac.id/id/eprint/163917 |
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