Hermansyah, Rieka Aprilia (2018) Pengaruh Electronic Word Of Mouth (E-Wom) Dan Media Sosial Terhadap Keputusan Memilih Berkuliah Di Universitas Brawijaya Pada Mahasiswa Difabel Pusat Studi Dan Layanan Disabilitas (Psld) Universitas Brawijaya. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini memiliki tujuan untuk mengetahui pengaruh electronic word of mouth (EWOM) dan media sosial terhadap keputusan memilih berkuliah di Universitas Brawijaya pada mahasiswa difabel. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Uji hipotesis dilakukan menggunakan uji t. Penelitian ini menggunakan sampel sebanyak 85 responden. Populasi dari penelitian ini semua mahasiswa difabel di Universitas Brawijaya yang melalui semua jalur masuk Universitas Brawijaya (SNMPTN, SBMPTN, SPMK dan SPKPD). Analisis data pada penelitian ini menggunakan analisis regresi linier berganda dengan SPSS 16. Berdasarkan hasil uji hipotesis dapat disimpulkan bahwa variabel electronic word of mouth (E-WOM) tidak berpengaruh signifikan terhadap keputusan memilih dan variabel media sosial berpengaruh signifikan terhadap keputusan memilih
English Abstract
This research aims to examine the effect of electronic word of mouth (E-WOM) and social media toward the decision of choosing to study in Universitas Brawijaya on Difable Students the Center for Disability Studies and Services (CDSS) Universitas Brawijaya. The type of this research is explanatory which explains the causal relationship between the variables through hypothesis test. Hypothesis test is carried out using t test. This study uses sample of 85 respondents. The population of this study are all students with disabilities who enroll the Universitas Brawijaya through all the enrollment mechanism (SNMPTN, SBMPTN, SPMK and SPKPD). Data analysis in this study uses multiple linear regression with SPSS 16. Based on the hypothesis test result, it could be concluded that electronic word of mouth (E-WOM) variable has no significant influence on decision of student with disabilities, while social media variables significantly influence the decision.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2018/503/051810116 |
| Uncontrolled Keywords: | electronic word of mouth (E-WOM), media sosial, keputusan memilih, electronic word of mouth (E-WOM), social media, decision choose |
| Subjects: | 300 Social sciences > 371 Schools and their activities; special education > 371.9 Special education > 371.91 Students with physical disabilities |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Nur Cholis |
| Date Deposited: | 18 Apr 2019 01:51 |
| Last Modified: | 20 Oct 2021 07:06 |
| URI: | http://repository.ub.ac.id/id/eprint/162968 |
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