Fawzia, Estylita Dea (2018) Promotion Strategy by Malang City Government in Creating Museum Mpu Purwa as Tourism Destination (Study at The Department of Culture and Tourism of Malang City). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini membahas tentang strategi Pemerintah Kota Malang, khususnya dalam hal ini adalah Dinas Kebudayaan dan Pariwisata Kota Malang dalam menjadikan Museum Purwa Mpu sebagai Destinasi Wisata. Melalui penelitian yang telah dilakukan, dalam strategi promosi Dinas Kebudayaan dan Pariwisata Kota Malang memiliki tiga (3) hal yang dapat membantu promosi Museum Mpu Purwa seperti kegiatan dan program promosi, kerjasama promosi pariwisata, dan anggaran kegiatan promosi. Penelitian ini juga membahas faktorfaktor pendukung dan pengamat strategi promosi dari Dinas Kebudayaan dan Pariwisata Kota Malang jika dilihat melalui indikator Strategi Bauran Pemasaran (4P), yaitu Product (produk), Price (harga), Promotion (promosi) dan Place (tempat). Jenis penelitian ini menggunakan tipe penelitian deskriptif dengan pendekatan kualitatif. Metode deskriptif adalah memecahkan masalah berdasarkan fakta-fakta yang ada. Penelitian kualitatif adalah penelitian yang bermaksud untuk memahami fenomena yang ada. Dengan jenis penelitian kualitatif deskriptif ini, peneliti akan mampu menggambarkan realitas di lapangan tentang kondisi Museum Mpu Purwa, Strategi Promosi Pemerintah Kota Malang dalam Menciptakan Museum Mpu Purwa sebagai Tempat Wisata di Malang. Serta mampu menganalisis faktor-faktor pendukung dan penghambat strategi promosi yang telah dilakukan Pemerintah Kota Malang, khususnya Dinas Kebudayaan dan Pariwisata Kota Malang dalam menciptakan Museum Mpu Purwa sebagai Tempat Wisata. Hasil dari penelitian ini adalah memberikan saran dan masukan kepada Museum Mpu Purwa bahwa dalam pembentukan strategi museum, harus mempertimbangkan antara keinginan dan kebutuhan pengunjung dengan tujuan utama museum, yaitu untuk menyajikan misi pendidikan ke publik dan menjadi tempat menarik untuk dikunjungi.
English Abstract
This study discusses the strategy of Malang City Government, especially in this case is Department of Culture and Tourism of Malang City in creating Museum Mpu Purwa as Tourism Destination. Through the research that has been done, in the promotion strategy of the Department of Culture and Tourism of Malang City has three (3) things that can help the promotion of Museum Mpu Purwa such as activities and promotional programs, cooperation of tourism promotion, and budget of promotional activities. This study also discusses the supporting factors and observers of the promotion strategy in the Department of Culture and Tourism of Malang City if viewed through the indicator Marketing Mix Strategy (4P), namely product, price, promotion and place. This type of research used descriptive research type with qualitative approach. Descriptive method is to solve the problem based on existing facts. Qualitative research is research that intends to understand the existing phenomenon. With this type of descriptive qualitative research, the researcher will be able to describe the reality in the field about the condition of Museum Mpu Purwa, Malang Government Promotion Strategy in Creating Museum Mpu Purwa as a Tourism Destination in Malang. And be able to analyze the supporting factors and inhibiting promotional strategies that have been done the Government of Malang, especially the Department of Culture and Tourism of Malang City in creating Museum Mpu Purwa as Tourism Destination. The results of this research is to give some suggestions and some additional inputs to Museum Mpu Purwa that in the formation of museum strategy, must consider between the desire and the needs of visitors with the main purpose of the museum, which is to present the mission of education to the public and become interesting sights to visit.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIA/2018/485/051807122 |
| Uncontrolled Keywords: | Strategi, Promosi, Museum Mpu Purwa- Strategy, Promotion, Museum Mpu Purwa. |
| Subjects: | 600 Technology (Applied sciences) > 659 Advertising and public relations > 659.1 Advertising > 659.13 Kinds of advertising and advertising in specific media > 659.134 Advertising by location of media |
| Divisions: | Fakultas Ilmu Administrasi > Ilmu Administrasi Publik / Negara |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 13 Jun 2019 02:04 |
| Last Modified: | 25 Oct 2021 06:48 |
| URI: | http://repository.ub.ac.id/id/eprint/162703 |
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