Anteseden Behavioral Intentions Wisatawan Meeting Incentive Convention & Exhibition (MICE) di Bali

Susyarini, NiPutuWiwiekAry (2014) Anteseden Behavioral Intentions Wisatawan Meeting Incentive Convention & Exhibition (MICE) di Bali. Doctor thesis, Universitas Brawijaya.

Abstract

Pariwisata berkembang dari hanya wisata liburan menjadi wisata bisnis yang menggabungkan aktivitas bisnis dengan wisata liburan. Wisatawanpun berkembang dari wisatawan individual menjadi wisatawan grup dengan latar belakang bisnis. Pariwisata dengan memanfaatkan event MICE ( Meeting Incentive Convention and Exhibition ) mempunyai potensi yang besar dengan multiplier effect yang tinggi, baik dari segi kuantitas wisatawan dan kualitas wisatawan maupun kemampuan keuangan wisatawan yang tinggi. Penelitian ini bertujuan untuk menjelaskan secara empiris apakah Destination Image dan Convention Value menjadi antesenden Behavioral Intentions ; apakah variabel Satisfaction menjadi mediasi pengaruh Destination Image dan Convention Value terhadap Behavioral Intentions ; dan apakah Novelty Seeking memperlemah pengaruh Satisfaction terhadap Behavioral Intentions . Populasi penelitian adalah wisatawan mancanegara yang menghadiri meeting /konvensi Internasional yang dilaksanakan di Bali dengan jumlah sampel 100. Pengambilan sampel menggunakan metode accidental sampling dan analisis data penelitian menggunakan Generalized Structured Componen Analysis. Hasil penelitian menunjukkan bahwa Destination image mempengaruhi Behavioral Intentions , baik secara langsung maupun tidak langsung melalui kepuasan wisatawan sebagai variabel mediasi. Convention Value mendorong Behavioral Intenions baik secara langsung maupun dimediasi oleh Satisfaction . Novelty Seeking tidak menjadi moderasi, tetapi berperan sebagai variabel prediktor yang berpengaruh langsung terhadap Behavioral Intention . Secara teoritis hasil penelitian ini dapat memperkaya dan melengkapi khasanah ilmu pengetahuan di bidang ilmu manajemen khususnya yang berhubungan dengan teori Consumer Behavior dan teori Novelty Seeking .

English Abstract

Tourism develops from a merely holiday recreation to business tourism by combining business activities. Tourism also develops from individual tourists to group tourists on business basis. Tourism utilizing MICE (Meeting Incentive Convention and Exhibition) event has a great potential with high multiplier effect vied both from tourists` quality and quantity as well as from high financial capabilities of the tourists. This study aims to empirically describe whether the destination image and convention value become the antecedent of behavioral intention; whether satisfaction variable become the mediation influence of destination image and convention value towards behavioral intentions and whether novelty seeking weakens the influence of satisfaction towards behavioral intentions. The population of the study is the foreign tourists attending international conventions/meeting held in Bali with a total samples of 100 tourists. The samples were taken by using accidental sampling method and the analysis of the research data used generalized structured component analysis. The research results show that destination image influences behavioral intention both directly and indirectly through tourists` satisfaction as a mediation variable. Convention value encourages behavioral intention either indirectly or mediated by satisfaction. Novelty seeking does not take a role as moderation variable but as a predictor variable directly influencing behavioral intentions. Theoretically the result of the study will enrich and complete knowledge in management science, especially the one related to the theory of consumer behavior and novelty seeking.

Item Type: Thesis (Doctor)
Identification Number: DES/658.834 2/SUS/a/061404209
Subjects: 600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing
Divisions: S2/S3 > Doktor Kimia, Fakultas MIPA
Depositing User: Endro Setyobudi
Date Deposited: 30 Oct 2014 10:07
Last Modified: 30 Oct 2014 10:07
URI: http://repository.ub.ac.id/id/eprint/161311
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