Intention to use e-commerce of Libyan students and graduates in Malang

Bashier, HashemN (2016) Intention to use e-commerce of Libyan students and graduates in Malang. Magister thesis, Universitas Brawijaya.


This thesis develops a conceptual framework of the intention to use e-commerce of libyan students in malang and graduates. One of the main drivers of economic development is technology. Technology adoption usually results in rapid economic growth, and rapid economic growth is usually accompanied by rapid structural change. It is now widely accepted by policy makers that e-commerce is at the centre of an economic and social transformation that is affecting all countries. E-commerce creates new economic and social landscapes. E-commerce enables producers in developing-country to overcome traditional business limitations. The research process involves a Distribution of the questionnaire on a sample of Libyan students studying in two university in Malang - Indonesia, as was the number of the sample of 256 people, The use of statistical program (pLS) . To discover and to know the intention toward the use of electronic commerce with the effect of some of the variables used in the study model, namely : ( perceived usefulness, perceived ease of use, subjective norms, perceived risk, trust). The result of hypothesis analysis reveals that there is a significant impact among all variables , but Perceived Ease of Use, and perceived risk it does not apply variable from those analysis is not significant. Perceive , Subjective Norms Trust , Intention to use d risk

Item Type: Thesis (Magister)
Identification Number: TES/381.142/BAS/e/2016/041611337
Subjects: 300 Social sciences > 381 Commerce (Trade) > 381.1 Marketing channels
Divisions: S2/S3 > Magister Akuntansi, Fakultas Ekonomi dan Bisnis
Depositing User: Budi Wahyono Wahyono
Date Deposited: 18 Jan 2017 08:46
Last Modified: 18 Jan 2017 08:46
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