Shoimah, Siti (2014) The Effect of Destination Attractiveness on Visitors Satisfaction: The Mediating Role of Place Attachment (Survey on Visitors of Ecotourism: Kampung Wisata Kungkuk, Batu-East Java). Magister thesis, Universitas Brawijaya.
Abstract
Studi ini meneliti hubungan kausal antara daya tarik tujuan, lampiran tempat dan kepuasan pengunjung Kungkuk Kampung, Batu-Timur menggunakan analisis PLS (Partial Least Square). Data dikumpulkan dari 75 responden dengan kuesioner. Ditemukan bahwa daya tarik tujuan memiliki pengaruh signifikan pada lampiran tempat, daya tarik tujuan memiliki pengaruh signifikan terhadap kepuasan pengunjung, dan lampiran tempat memiliki pengaruh signifikan terhadap kepuasan pengunjung. Demikian pula ada hubungan antara daya tarik tujuan, lampiran tempat dan kepuasan pengunjung. Sama-sama, semakin tinggi daya tarik tujuan, semakin tinggi lampiran dan tingkat kepuasan. Hasil ini akan memberikan pedoman potensial untuk Kampuk Kampung Wisata untuk menarik dan menciptakan kepuasan pengunjung. Penelitian ini juga berupaya berkontribusi pada konseptual dan strategi dengan memahami faktor-faktor penentu tujuan atau ekowisata lingkungan.
English Abstract
This study examines the causal relationship between Destination Attractiveness, Place Attachment and Visitors Satisfaction of Kampung Wisata Kungkuk, Batu-East Java using PLS (Partial Least Square) analysis. Data were collected from 75 respondents by questionnaire. It was found that Destination Attractiveness has a significant influence on Place Attachment, Destination Attractiveness has a significant influence on Visitors Satisfaction, and Place Attachment has a significant influence on Visitors Satisfaction. Similarly there is relationship between Destination Attractiveness, Place Attachment and Visitors Satisfaction. Equally, the higher attractiveness of destination, the higher are attachment and satisfaction levels. These results will provide potential guidelines for Kampung Wisata Kungkuk to attract and create visitors satisfaction. This study also seeks to contribute to conceptual and strategies by understanding the determinants of environmental destination or ecotourism.
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | TES/338.479.1/SHO/t/041401854 |
| Subjects: | 300 Social sciences > 338 Production > 338.4 Secondary industries and services |
| Divisions: | S2/S3 > Magister Administrasi Bisnis, Fakultas Ilmu Administrasi |
| Depositing User: | Hasbi |
| Date Deposited: | 04 Apr 2014 08:48 |
| Last Modified: | 04 Apr 2014 08:48 |
| URI: | http://repository.ub.ac.id/id/eprint/156050 |
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