Almanfaluti, Lutfi (2016) Analisis Faktor-Faktor yang Mempengaruhi Minat Kunjungan Wisatawan ke Kampung Coklat di Blitar dengan Metode Partial Least Square (PLS). Sarjana thesis, Universitas Brawijaya.
Abstract
Kampung Coklat merupakan salah satu tempat wisata berbasis agrowisata yang di kelola oleh KSU Guyub Santoso. Kampung Coklat merupakan tempat wisata yang menggabungkan antara edukasi dengan wisata kuliner di Desa Plosorejo Kecamatan Kademangan Kabupaten Blitar. Berbagai kegiatan wisata yang ditawarkan oleh kampung coklat ini sangatlah menarik dan unik namun selama ini lokasi wisata ini hanya diketahui oleh wisatawan lokal di sekitar Blitar. Masalah yang di sering temui dalam pengembangan wisata antara lain sarana dan prasarana yang ada seperti akses ke lokasi wisata yang cukup sulit karena tidak ada petunjuk arah menuju lokasi wisata tersebut dan tidak ada akses transportasi umum sehingga wisatawan harus menggunakan kendaraan pribadi, lokasi wiata yang kurang di promosikan oleh pengelola sehingga belum banyak yang tau tentang wisata tersebut promosi yang dilakukan selama ini hanya menggunakan iklan di radio lokal Blitar. Permasalahan-permasalahan inilah yang biasanya membuat wisatawan enggan melakuan kunjungan ke tempat wisata tersebut. Tujuan dari penelitian ini adalah untuk mengetahui faktor apa saja yang berpengaruh terhadap minat berkunjung ke Kampung Coklat. Mengetahui besarnya pengaruh faktor-faktor tersebut terhadap minat berkunjung ke Kampung Coklat. Dalam penelitian ini, metode yang digunakan adalah Partial Least Square (PLS). PLS adalah teknik yang banyak diminati, karena tidak membutuhkan data yang terdistribusi normal atau sebuah penelitian dengan sampel yang sedikit. Dengan penggunaan metode ini diharapkan dapat dilakukan analisis tentang faktor-faktor apa yang menpengaruhi minat pengunjung untuk mengunjungi Kampung Coklat. Variabel laten eksogen yang digunakan dalam penelitian ini adalah biaya, karakteristik wisatawan, akomodasi. Variabel laten endogen dalam penelitian ini adalah minat kunjugan wisatawan. Teknik pengambilan sampel dari penelitian ini adalah Non Probality Sampling, yaitu semua elemen dalam populasi tidak memiliki kesempatan yang sama untuk menjadi sampel. Karena populasi dalam penelitian ini bersifat infinitif maka dalam penelitian ini teknik pengambilan sampel digunakan Pourposive Sampling yaitu pengambilan sampel dilakukan dengan menyesuaikan gagasan, asumsi, sasaran, tujuan, manfaat yang hendak dicapai oleh peneliti (Endraswara, 2006). Sampel dalam penelitian ini yaitu siapa saja yang kebetulan berkunjung atau pernah berkunjung ke Kampung Coklat serta memiliki usia lebih dari 16 tahun. Berdasarkan hasil penelitian terhadap 95 responden yang telah dilakukan, dapat disimpulkan bahwa variabel Biaya (X1), Karakteristik wisatawan (X2), dan Akomodasi (X3), berpengaruh positif signifikan terhadap minat kunjungan wisatwan. Nilai koefisien yang menunjukkan masing-masing variable tersebut adalah X1: 0,199; X2: 0,251; X3: 0,397 dengan varibel akomodasi merupakan variabel yang paling berpengaruh terhadap minat kunjungan wisatawan wisata edukasi kampung coklat.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FTP/2016/99/051602980 |
| Subjects: | 300 Social sciences > 338 Production > 338.1 Agriculture |
| Divisions: | Fakultas Teknologi Pertanian > Teknologi Industri Pertanian |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 14 Apr 2016 13:13 |
| Last Modified: | 25 Oct 2021 03:16 |
| URI: | http://repository.ub.ac.id/id/eprint/151322 |
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