The Impact Of Information System (Is) Support For Product Innovation On Firm Value Moderated By Product Diversification

Trianti, Khoiriyah (2017) The Impact Of Information System (Is) Support For Product Innovation On Firm Value Moderated By Product Diversification. Magister thesis, Universitas Brawijaya.

Abstract

Tujuan dari penelitian ini adalah untuk menguji sistem informasi yang mendukung inovasi produk terhadap nilai perusahaan. selain itu, penelitian ini juga menguji apakah diversifikasi produk memoderasi hubungan antara sistem informasi yang mendukung inovasi produk terhadap nilai perusahaan. penelitian ini menggunakan data sekunder yang didapat melalui laporan keuangan perusahaan dan diproses menggunakan aplikasi SPSS dengan analisis regresi berjenjang. Hasil penelitian ini menunjukkan bahwa sistem informasi yang mendukung inovasi produk memiliki dampak yang signifikan terhadap nilai perusahaan. Penelitian ini mendukung teori sumber daya yang menyatakan bahwa perusahaan yang mampu mengelola sumber daya dan kapabilitas dalam hal ini adalah inovasi mampu memiliki keunggulan kompetitif diantara pesaingnya.

English Abstract

The objective of the study is to examine IS support for product innovation on firm value. In addition, the study aims to examine whether the product diversification may moderate the impact of IS support for product innovation on firm value. This study uses secondary data drawn from the company's financial statements and processed using SPSS software aplication with hierarchical regression analysis of the data. The results of the study show IS support for product innovation has a significant impact on firm value and product diversification strengthens the impact of the IS support for product innovation on the firm value. This study supports the theory RBV stating that the company is able to manage the resources and capabilities and the company in this case is the innovation it is able to have a competitive advantage among its competitors.

Item Type: Thesis (Magister)
Identification Number: TES/658.403 801 1/TRI/t/2017/041707118
Uncontrolled Keywords: MANAGEMENT INFORMATION SYSTEMS, INFORMATION TECHNOLOGY - TECHNOLOGICAL INNOVATIONS, COMPUTER SCIENCE, INFORMATION STORAGE AND RETRIEVAL SYSTEMS, PRODUCT MANAGEMENT - TECHNOLOGICAL INNOVATION, CORPORATIONS - VALUATION
Subjects: 600 Technology (Applied sciences) > 658 General management > 658.5 Management of production > 658.51 Organization of production > 658.514 Use of technology
Divisions: S2/S3 > Magister Akuntansi, Fakultas Ekonomi dan Bisnis
Depositing User: Nur Cholis
Date Deposited: 18 Aug 2017 07:05
Last Modified: 26 Dec 2020 08:04
URI: http://repository.ub.ac.id/id/eprint/1431
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