Sofyanty, YossieRia (2016) Analisis Penerapan CSR dan Dampaknya Terhadap Kehidupan Sosial Ekonomi Masyarakat (Studi kasus pada Hotel Ibis Surabaya City. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk : (1) Mengetahui, menganalisis, dan mendiskripsikan penerapan Corporate Social Responsibility pada Hotel Ibis Surabaya City Center ; (2) Mengetahui ketepatan sasaran penerapan Corporate Social Responsibility di Hotel Ibis Surabaya City Center ; (3) Mengetahui dampak adanya Corporate Social Responsibility di Hotel Ibis Surabaya City Center terhadap kehidupan sosial ekonomi masyarakat. Penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kualitatif. Teknik penentuan sumber data yang digunakan adalah snowball sampling dengan informan yaitu Manager HRD Hotel Ibis Surabaya City Center, HRD Hotel Ibis Surabaya City Center, Kedua Penerima Beasiswa, dan Ketua PKK Desa Gerbo, Nongkojajar. Analisis data yang digunakan adalah Model interaktif yang dikemukakan oleh Miles dan Huberman. Hasil penelitian ini menunjukkan bahwa Hotel Ibis Surabaya City Center telah menerapkan beberapa program CSR, namun ada satu CSR yang terhambat dikarenakan pendapatan Hotel Ibis Surabaya City Center yang tidak stabil. Hotel Ibis Surabaya City Center juga melaksanakan penanaman 1000 pohon di Desa Gerbo, Nongkojajar yang tidak tepat sasaran dikarenakan keberadaannya yang jauh dari lingkungan Hotel Ibis. Penerapan CSR Hotel Ibis Surabaya City Center masih belum sesuai dengan konsep triple bottom line dikarenakan pada aspek sosial pihak hotel tidak melibatkan masyarakat dalam aktivitas bisnisnya dan juga pihak hotel tidak memberdayakan masyarakat.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FPT/2016/1239/051702546 |
| Subjects: | 600 Technology (Applied sciences) > 636 Animal husbandry |
| Divisions: | Fakultas Peternakan > Peternakan |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 13 Mar 2017 08:28 |
| Last Modified: | 20 Oct 2021 04:56 |
| URI: | http://repository.ub.ac.id/id/eprint/137724 |
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