Melly, Riska (2013) Analisis Bauran Pemasaran dalam Membeli Ayam Goreng di Lalapan Kalpataru dan Cak Yono Tlogomas Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini dilakukan di Lalapan Kalpataru dan Cak Yono Tlogomas Malang pada 25 Februari 2013. Penelitian ini bertujuan untuk menganalisis karakteristik konsumen dan kasih sayang marketing dalam membeli ayam goreng di Lalapan Kalpataru dan Cak Yono Tlogomas. Metode yang digunakan dalam penelitian adalah survei dengan accidental sampling oleh jumlah responden masing-masing sebagai 50 orang. Data dianalisis menggunakan analisis faktor dan regresi linier berganda. Hasil penelitian menunjukkan bahwa, berdasarkan karakteristik responden pada usia 20 -24 tahun (88% dan 92%), jenis kelamin pria (76% dan 80%), bekerja sebagai siswa (86% dan 92%) dengan frekuensi Beli sebanyak 3 -6 kali sebulan (66% dan 64%), pendapatan & lt. Rp 500.000,00 (80% dan 90%) dan menyukai potongan dada ayam (60% dan 56%). Kesimpulan dari penelitian ini adalah faktor-faktor yang dipertimbangkan konsumen dalam membeli ayam goreng di Lalapan Kalpataru adalah rasa produk, harga sesuai dengan kualitas dan tempat itu bersih. Faktor-faktor yang dianggap konsumen dalam membeli ayam goreng di Cak Yono tlogomas cukup murah, ukuran produk dan saran teman / keluarga. Saran dari penelitian ini adalah pemilik toko Lalapan Kalpataru harus menyajikan area parkir, dan pemilik Cak Yono Tlogomas harus meningkatkan kebersihan tempat itu.
English Abstract
The research was conducted in Lalapan Kalpataru and Cak Yono Tlogomas Malang on February 25 until March 25, 2013. This research aims to analyze the characteristics of consumers and the marketing mix affection in buying fried chicken in Lalapan Kalpataru and Cak Yono Tlogomas Malang. The method used in the research is a survey by accidental sampling by the number of respondents respectively as 50 peoples. Data were analyzed using factor analysis and multiple linear regression. The results showed that, based on the characteristics of respondents by age 20 -24 years (88% and 92%), male sex (76% and 80%), work as a student (86% and 92%) with the frequency of purchase as many as 3 -6 times a month (66% and 64%), income <Rp 500,000.00 (80% and 90%) and loved the chicken breast pieces (60% and 56%). Conclusions of this research are the factors that consumers consider in buying fried chicken in Lalapan Kalpataru is a taste of the product, the price according to the quality and the place is clean. Factors that consumers consider in buying fried chicken in the Cak Yono Tlogomas is reasonably priced, the size of the product and suggestions friends/family. Suggestions from this study is the shop owner Lalapan Kalpataru should served parking area, and the owner Cak Yono Tlogomas should to increase the cleanliness of the place.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FPT/2013/74/051306046 |
| Subjects: | 600 Technology (Applied sciences) > 636 Animal husbandry |
| Divisions: | Fakultas Peternakan > Peternakan |
| Depositing User: | Endang Susworini |
| Date Deposited: | 16 Jul 2013 13:27 |
| Last Modified: | 19 Oct 2021 12:57 |
| URI: | http://repository.ub.ac.id/id/eprint/137039 |
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HALAMAN_SAMPUL_DAN_HALAMAN_JUDUL.pdf Download (1MB) | Preview |
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DAFTAR_PUSTAKA.pdf Download (1MB) | Preview |
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KATA_PENGANTAR,_ABSTRACT,_RINGKASAN,_DAFTAR_ISI,_DAFTAR_TABEL,_DAFTAR_GAMBAR_DAN_DAFTAR_LAMPIRAN.pdf Download (1MB) | Preview |
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BAB_V.pdf Download (1MB) | Preview |
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LAMPIRAN.pdf Download (2MB) | Preview |
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RIWAYAT_HIDUP.pdf Download (1MB) | Preview |
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BAB_I.pdf Download (1MB) | Preview |
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