Permatasari, Iva (2013) Analisis Bauran Pemasaran Yang Dipertimbangkan Konsumen Dalam Membeli Produk Olahan Iga (Studi Kasus Pada Rumah Makan Iga Bakar Mas Giri Cabang Malang Jl. Jakarta No. 16). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian dilakukan di restoran `Iga Bakar Mas Giri` Jakarta Street no. 16. Data dikumpulkan pada Oktober 2012 sepanjang satu bulan. Dengan metode survei. Sampel diambil dalam penelitian ini seratus responden menggunakan metode accidental sampling, data dikumpulkan menggunakan kuesioner, wawancara dan dokumentasi. Data menggunakan analisis faktor dan analisis regresi. Hasil penelitian menunjukkan bahwa atribut campuran pemasaran, setelah analisis faktor, menemukan item yang paling mempengaruhi setiap variabel. Produk variabel (x1) `nyeri`, harga variabel (X2) `perbandingan harga` poin variabel (x3) `visibilitas` Promosi variabel (x4) `Internet melalui pengenalan produk` yang memiliki pengaruh positif pada keputusan pembelian.
English Abstract
Research was carried at restaurant "Iga Bakar Mas Giri" Jakarta street no. 16. Data was collected in October 2012 along one month. By a survey method. Samples taken in this study one hundred respondents using accidental sampling method, data was collected using questionnaires, interview and documentation. The data used factor analysis and regression analysis. The results showed that the attributes of the marketing mix, after factor analysis, found the items that most affect each variable. The variable product (X1) "tenderness", the variable price (X2) "price comparison" variable points (X3) "visibility" variable promotion (X4) "internet through product introduction" which have a positive influence on purchase decisions.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FPT/2013/45/051305119 |
| Subjects: | 600 Technology (Applied sciences) > 636 Animal husbandry |
| Divisions: | Fakultas Peternakan > Peternakan |
| Depositing User: | Endang Susworini |
| Date Deposited: | 15 Jul 2013 11:40 |
| Last Modified: | 19 Oct 2021 12:06 |
| URI: | http://repository.ub.ac.id/id/eprint/137008 |
Preview |
Text
BAB_II_TINAJUAN_PUSTAKA.pdf Download (1MB) | Preview |
Preview |
Text
BAB_III_METODE_PENELITIAN.pdf Download (1MB) | Preview |
Preview |
Text
COVER,_HAL_JUDUL,_HAL_PENGESAHAN.pdf Download (1MB) | Preview |
Preview |
Text
BAB_IV_HASIL_DAN_PEMBAHASAN.pdf Download (2MB) | Preview |
Preview |
Text
BAB_V_KESIMPULAN_DAN_SARAN.pdf Download (1MB) | Preview |
Preview |
Text
DAFTAR_GAMBAR.pdf Download (1MB) | Preview |
Preview |
Text
DAFTAR_GRAFIK.pdf Download (1MB) | Preview |
Preview |
Text
DAFTAR_ISI.pdf Download (1MB) | Preview |
Preview |
Text
DAFTAR_LAMPIRAN.pdf Download (1MB) | Preview |
Preview |
Text
DAFTAR_TABEL.pdf Download (1MB) | Preview |
Preview |
Text
LAMPIRAN_GAMBAR.pdf Download (1MB) | Preview |
Preview |
Text
DAFTAR_PUSTAKA.pdf Download (1MB) | Preview |
Preview |
Text
KATA_PENGANTAR.pdf Download (1MB) | Preview |
Preview |
Text
LAMPIRAN_KUESIONER.pdf Download (1MB) | Preview |
Preview |
Text
LAMPIRAN_PERHITUNGAN_SPSS.pdf Download (2MB) | Preview |
Preview |
Text
ABSTRACT.pdf Download (1MB) | Preview |
Preview |
Text
RINGKASAN.pdf Download (1MB) | Preview |
Preview |
Text
BAB_I_PENDAHULUAN.pdf Download (1MB) | Preview |
Preview |
Text
RIWAYAT_HIDUP.pdf Download (1MB) | Preview |
Actions (login required)
 |
View Item |