Gunawan, Rudi (2013) Bauran Pemasaran Produk Bakso Di Kota Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
The Malang city meatballs were one of the culinary icon of Malang was very known variety among the people of Indonesia, especially the citizens of Malang. Field data collection were carried out for one month of the date of 04 October until November 9, 2012. The selection of respondents were taken by accidental sampling . Respondents used is coming to buy meatballs as much as one hundred respondents. The research method was done with the survey the data are taken in different ways: first, the interview was carried out by means of direct to consumer product meatballs in Malang the respondents. Second, the questionnaire was given to consumer products meatballs in Malang the respondents. Use analysis of loading factor and multiple linear regression. Conclusion this research: First, the age of consumer products the Meatballs in Malang is 15-25 years of 42%, while the gender of a consumer product buyers meatballs are dominated by women, namely 52% and based on the educational level of the average consumer is senior high school graduates 38 % . Second, of the factors of the product, the marketing mix strategy envisaged is a sense, in terms of price is the level price, in terms of the place is the parking a lot and in terms of the promotion was the installation of ballyhoo.
English Abstract
The Malang city meatballs were one of the culinary icon of Malang was very known variety among the people of Indonesia, especially the citizens of Malang. Field data collection were carried out for one month of the date of 04 October until November 9, 2012. The selection of respondents were taken by accidental sampling . Respondents used is coming to buy meatballs as much as one hundred respondents. The research method was done with the survey the data are taken in different ways: first, the interview was carried out by means of direct to consumer product meatballs in Malang the respondents. Second, the questionnaire was given to consumer products meatballs in Malang the respondents. Use analysis of loading factor and multiple linear regression. Conclusion this research: First, the age of consumer products the Meatballs in Malang is 15-25 years of 42%, while the gender of a consumer product buyers meatballs are dominated by women, namely 52% and based on the educational level of the average consumer is senior high school graduates 38 % . Second, of the factors of the product, the marketing mix strategy envisaged is a sense, in terms of price is the level price, in terms of the place is the parking a lot and in terms of the promotion was the installation of ballyhoo.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FPT/2013/38/051304627 |
| Subjects: | 600 Technology (Applied sciences) > 636 Animal husbandry |
| Divisions: | Fakultas Peternakan > Peternakan |
| Depositing User: | Endang Susworini |
| Date Deposited: | 12 Jul 2013 09:55 |
| Last Modified: | 21 Oct 2021 07:18 |
| URI: | http://repository.ub.ac.id/id/eprint/137000 |
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