Analisis Pemasaran Susu Segar Di Desa Mentoro Kabupaten Pacitan Provinsi Jawa Timur (Studi Kasus Pada Peternakan Sapi Perah “Lembah Duduhan Farm”)

Pradana, Andhika (2012) Analisis Pemasaran Susu Segar Di Desa Mentoro Kabupaten Pacitan Provinsi Jawa Timur (Studi Kasus Pada Peternakan Sapi Perah “Lembah Duduhan Farm”). Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini dilakukan di Desa Mentoro, Kecamatan Pacitan, Kabupaten Pacitan, Provinsi Jawa Timur pada tanggal 26 Agustus 2011 hingga 26 September 2011. Tujuan dari penelitian ini adalah untuk menyelidiki lembaga pemasaran, saluran pemasaran dan analisis pada efisiensi saluran pemasaran. Studi kasus dan metode survei digunakan dalam penelitian ini. Responden ditentukan dengan purposive sampling. Data dianalisis dengan deskriptif dengan formulasi pemasaran. Hasil penelitian menunjukkan bahwa pemasaran susu segar melibatkan empat lembaga pemasaran, yaitu produsen, pengecer pertama, pengecer kedua, cabang kooperatif susu segar dan pusat susu kooperatif. Ada dua jenis Pemasaran Susu Segar: Direct of Marketing (i) Produser untuk konsumen dan produsen pemasaran tidak langsung (II) untuk pengecer pertama ke konsumen. (iii) produsen ke pengecer kedua hingga konsumen. dan (iv) produsen ke cabang koperasi susu ke pusat koperasi susu. Pemasaran susu segar melalui cabang dan pusat co-operatif susu dianggap efisien dalam pemasaran susu segar berdasarkan kriteria berikut, margin pemasaran (Rp. 600,00), bagian petani (83,33%), pembagian biaya (26,89%), pangsa laba (73,11%) dan rasio biaya dan laba (2,72)

English Abstract

The research was conducted at Mentoro village, Pacitan subdistrict, Pacitan regency, East Java province on 26 th August 2011 until 26 th September 2011. The purpose of this research were to investigate marketing institutions, marketing channel and analysis on efficiency of marketing channel. Case study and survey methods were used in this research. Respondents were determine by purposive sampling. Data were analysed by descriptive with marketing formulations. Results showed that marketing of fresh milk involved four marketing institutions, namely producers, first retailers, second retailers, branch of fresh milk co-operative and center of milk co-operative. There are two types of fresh milk marketing: direct of marketing (i) producer to consumers and indirect marketing (ii) producer to first retailers to consumers; (iii) producer to second retailers to consumers; and (iv) producer to branch of milk co-operative to center of milk co-operative. The marketing of fresh milk through both branch and center of milk co-operative were considered as efficient in fresh milk marketing based in the following criteria, marketing margin (Rp. 600,00), farmer’s share (83,33%), cost share (26,89%), profit share (73,11%) and cost and profit ratio (2,72)

Item Type: Thesis (Sarjana)
Identification Number: SKR/FPT/2012/48/051201663
Subjects: 600 Technology (Applied sciences) > 636 Animal husbandry
Divisions: Fakultas Peternakan > Peternakan
Depositing User: Endang Susworini
Date Deposited: 12 Oct 2012 09:00
Last Modified: 21 Oct 2021 03:28
URI: http://repository.ub.ac.id/id/eprint/136815
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