Pengaruh Fleksibilitas Strategi Terhadap Kinerja Perusahaan (Studi pada KUD Tani Wilis Kecamatan Sendang Kabupaten Tulungagung)

Choir, Hanggana Raras Prima (2017) Pengaruh Fleksibilitas Strategi Terhadap Kinerja Perusahaan (Studi pada KUD Tani Wilis Kecamatan Sendang Kabupaten Tulungagung). Sarjana thesis, Universitas Brawijaya.

Abstract

Globalisasi membawa dampak untuk perusahaan menuju lingkungan yang tidak pasti dan persaingan yang menuntut manajer perusahaan untuk melakukan perubahan (flexibility). Dampak tersebut juga dialami oleh Usaha Mikro Kecil Menengah (UMKM) dan koperasi. Koperasi mempunyai peranan penting dalam kegiatan perekonomian Indonesia karena mampu memberikan manfaat kepada para anggotanya. Kesejahteraan anggota koperasi bergantung pada kinerja koperasi. Dalam prosesnya dibutuhkan peran manajer dalam menentukan dan melakukan perubahan strategi untuk dapat mencapai kinerja yang maksimal. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh fleksibilitas strategi terhadap kinerja perusahaan KUD Tani Wilis. Penelitian ini termasuk ke dalam jenis penelitian kuantitatif. Penelitian ini dilakukan pada KUD Tani Wilis Kecamatan Sendang Kabupaten Tulungagung. Hasil penelitian ini diperoleh dengan melakukan penyebaran kuesioner kepada 50 orang responden yang mengetahui tentang strategi perusahaan. Analisis data dilakukan dengan menggunakan analisis regresi linear sederhana dengan menggunakan program SPSS 21.0. Hasil uji hipotesis menunjukkan bahwa fleksibilitas strategi berpengaruh terhadap kinerja perusahaan. Maka, kesimpulan yang didapat adalah semakin fleksibel strategi yang diterapkan pada KUD Tani Wilis akan menghasilkan kinerja perusahaan yang semakin bersaing.

English Abstract

Globalization brings companies into enviromental uncertainty and competition that makes company managers to make changes, or being flexible. The impact is also appears in Micro Small Medium Enterprises (SMEs) and cooperatives. Cooperatives have an important role in Indonesia’s economic activities because their members can benefit from it. The wellbeing of their members depends on their performance. During their operational process, the role of cooperative managers in making decision and strategic changes is essential for the best performance achievement. This study aims at examining the effect of strategic flexibility on the performance of KUD Tani Wilis. This quantitative research was carried out at KUD Tani Wilis in the subdistrict of Sendang in Tulungagung. The data of this research were obtained by distributing questionnaries to 50 respondents who knew about the company’s strategy. The data were analyzed through simple linear regression analysis method using SPSS 21.0. The results of the hypothesis test show that strategic flexibility influences the cooperative’s performance. This result indicated that higher strategic flexibility of KUD Tani Wilis results in improvement in the cooperative’s competitiveness.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FE/2017/324/051706545
Uncontrolled Keywords: Fleksibilitas Strategi, Kinerja Perusahaan
Subjects: 600 Technology (Applied sciences) > 658 General management > 658.4 Executive management > 658.401 Planning, policy making, control, quality management > 658.401 2 Planning and policy making
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Yusuf Dwi N.
Date Deposited: 15 Aug 2017 03:02
Last Modified: 25 Oct 2021 06:23
URI: http://repository.ub.ac.id/id/eprint/1318
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