Perdana, Riyan Bayu (2018) Penerapan Pendekatan Struktur, Perilaku Dan Penampilan Pasar Untuk Menganalisis Sistem Pemasaran Ikan Koi (Cyrprinus Carpio) Di Kabupaten Kediri, Jawa Timur. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini dilakukan untuk menganalisis tentang: 1) struktur pasar Ikan Koi di Kabupaten Kediri. 2) perilaku pasar Ikan Koi di Kabupaten Kediri. 3) penampilan pasar Ikan Koi di Kabupaten Kediri. Metode penelitian yang digunakan yaitu jenis penelitian kualitatif dan kuantitaif. Jenis data yang digunakan yaitu data primer dan data sekunder. Teknik pengumpulan data dengan cara kuesioner, observasi, wawancara dan dokumentasi. Populasi pada penelitian ini adalah pembudidaya, pedagang pengepul, agen, dan pedagagang eceran. Teknik penentuan sampel dengan menggunakan teknik purposive sampling dan snowball sampling. Teknik analisis yang digunakan yaitu dengan menggunakan pendekatan SCP (Structure, Conduct and Performance). Analisis SCP (Structure, Conduct and Performance) pada penelitian ini menunjukan bahwa terdapat 5 saluran pemasaran. Struktur pasar mengarah pada pasar yang tidak kompetitif karena jumlah petani lebih banyak daripada pedagang perantara, adanya hambatan keluar masuk pasar, dan informasi pasar yang tidak merata sehingga struktur pasar dapat dikatakan belum efisien. Struktur pasar yang tidak efisien tersebut tidak diikuti dengan perilaku dan penampilan pasar yang efisien dan kompetitif. Perilaku pasar mengarah pada pasar kompetitif karena proses penentuan harga ikan Koi antara pembudidaya dan pedagang perantara dilakukan melalui proses tawar menawar tidak terdapat penentu harga (price maker) dan penerima harga (price taker), semua lembaga pemasaran melakukan promosi penjualan, taktik pemasaran, dan fungsi pemasaran. Penampilan pasar mengarah pada pasar yang efisien jika dilihat dari margin pemasaran, nilai farmer share dan efisiensi pemasaran.
English Abstract
This research was conducted to analyze about: 1) market structure of goldfish in Tulungagung regency. 2) the behavior of goldfish market in Tulungagung regency. 3) the appearance of goldfish market in Tulungagung regency. The research method used is the type of qualitative and quantitative research. The type of data used is primary data and secondary data. Technique of collecting data by questionnaire, observation, interview and documentation. Population in this research is cultivator, merchant collector, and retail merchant. The technique of determining the sample by using purposive sampling technique and snowball sampling. Analytical technique used is using SCP approach (Structure, Conduct and Performance). Analysis of SCP (Structure, Conduct and Performance) in this study showed that there are 5 marketing channels. The structure of the market leads to a market that is not competitive because of the number of farmers more than the intermediary traders, the existence of barriers to market entry, exit and uneven market information so that market structures can be said to have not been efficient. The structure of the market which is not efficient is not followed by the behavior and appearance of an efficient and competitive market. The behavior of the market leads to a competitive market because the process of determining the price of Koi fish between farmers and intermediary traders made through the process of deciding there was no bargaining the price (price maker) and the price (price taker), all institutions marketing do sales promotions, marketing tactics, and the marketing function. The appearance of the market leads to an efficient market if seen from the marketing margin, the value of the farmer share and marketing efficiency.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FPR/2018/595/051806380 |
| Uncontrolled Keywords: | Struktur Pasar, Perilaku Pasar, Penampilan Pasar, Efisiensi Pemasaran- Market Structure, Market Conduct, Market Performance And Marketing Efficiency |
| Subjects: | 600 Technology (Applied sciences) > 639 Hunting, fishing & conservation > 639.3 Culture of cold-blooded vertebrates > 639.37 Culture of amphibians and specific kinds of fishes > 639.374 83 Culture of specific kinds of fishes (Cyprinus carpio (Common carp)) |
| Divisions: | Fakultas Perikanan dan Ilmu Kelautan > Sosial Ekonomi Agrobisnis Perikanan |
| Depositing User: | soegeng sugeng |
| Date Deposited: | 14 Jan 2019 06:22 |
| Last Modified: | 14 Jan 2019 06:22 |
| URI: | http://repository.ub.ac.id/id/eprint/13000 |
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