Apriyani, Fitri (2014) Analisis Efisiensi Pemasaran Bawang Merah Dalam Upaya Peningkatan Pendapatan Usahatani (Studi Kasus di Desa Karangsemi, Kecamatan Gondang, Kabupaten Nganjuk). Sarjana thesis, Universitas Brawijaya.
Abstract
Salah satu pulau penghasil bawang merah terbesar di Indonesia adalah pulau Jawa. Hal tersebut ditunjukkan dengan data kontribusi pulau Jawa terhadap produksi bawang merah di indonesia sebesar 76 persen pada tahun 2009, pada tahun 2010 kontribusinya meningkat menjadi 81 persen, pada tahun 2011 mengalami penurunan menajadi 77 persen, pada tahun 2012 kontribusi pulau jawa mengalami penurunan kembali menjadi 76 persen, dan pada tahun 2013 kontribusi pulau Jawa mengalami peningkatan menjadi 78 persen. Provinsi Jawa Timur merupakan daerah penghasil bawang merah terbesar ke dua setelah Provinsi Jawa Tengah. Data kontribusi bawang merah Provinsi Jawa Tengah terhadap pulau Jawa mulai tahun 2009-2013 adalah 55 persen, 60 persen, 54 persen, 52 persen, dan 53 persen. Produksi bawang merah di Jawa Timur memberikan kontribusi terhadap produksi bawang merah dipulau Jawa sebesar 25 persen pada tahun 2009, pada tahun 2010 mengalami penurunan menjadi 24 persen, pada tahun 2011 mengalami peningkatan menjadi 29 persen, pada tahun 2012 meningkat lagi menjadi 30 persen, dan pada tahun 2013 kontribusi tersebut meningkat kembali menjadi 31 persen. Pada tahun 2009-2013 kabupaten Nganjuk memberikan kontribusi sebesar 75 persen, 54 persen, 58 persen, 55 persen, dan 49 persen terhadap produksi bawang merah di Jawa Timur. Kecamatan Gondang merupakan salah satu kecamatan di Kabupaten Nganjuk berpotensi menghasilkan bawang merah. Pentingnya komoditas bawang merah di Kecamatan Gondang Kabupaten Nganjuk ditunjukkan dengan data kontribusi produksi bawang merah Kecamatan Gondang terhadap produksi bawang merah Kabupaten Nganjuk pada tahun 2009-2013 yaitu sebesar 12 persen, 20 persen, 21 persen, 21 persen, 20 persen. Masalah pemasaran bawang merah menurut Firdaus (2008) bawang merah mempunyai karakteristik mudah mengalami penyusutan dan memakan tempat, mudah rusak , ketidak seragaman, bersifat musiman. Karakteristik tersebut menyebabkan kegiatan pemasaran mengalami beberapa masalah antara lain: menyebabkan harga berfluktuasi, melibatkan banyak lembaga pemasaran sebagai penyalur produk dari petani bawang merah kepada konsumen akhir, dan membutuhkan biaya pemasaran yang relatif besar. Masalah-masalah tersebut akan menyebabkan kegiatan pemasaran bawang merah menjadi tidak efisien. Ketidak efisienan kegiatan pemasaran bawang merah akan menyebabkan rendahnya pendapatan usahatani bawang merah. Tujuan dari penelitian ini adalah: 1)menganalis produk refernsi bawang merah 2)Menganalisis margin pemasaran bawang merah di daerah penelitian. 3)Menganalisis share harga yang diterima petani 4) menganalisis volume penjualan petani. 5) Menganalisis pengaruh margin pemasaran, share harga dan faktor lainnya terhadap pendapatan usahatani. 6) menganalisis hubungan antara volume penjualan petani dengan pendapatan usahatani.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FP/2014/504/051500286 |
| Subjects: | 300 Social sciences > 338 Production > 338.1 Agriculture |
| Divisions: | Fakultas Pertanian > Agribisnis |
| Depositing User: | Hasbi |
| Date Deposited: | 20 Jan 2015 14:40 |
| Last Modified: | 09 Nov 2021 09:57 |
| URI: | http://repository.ub.ac.id/id/eprint/129990 |
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