Pendekatan Scp (Sructure-Conduct-Performance) Untuk Menganalisis Sistem Pemasaran Ikan Laut Di Wilayah Pesisir Desa Kilensari Kecamatan Panarukan Kabupaten Situbondo Jawa Timur

Rahman, Tafana Baiti (2018) Pendekatan Scp (Sructure-Conduct-Performance) Untuk Menganalisis Sistem Pemasaran Ikan Laut Di Wilayah Pesisir Desa Kilensari Kecamatan Panarukan Kabupaten Situbondo Jawa Timur. Sarjana thesis, Universitas Brawijaya.

Abstract

Marjin pemasaran merupakan bagian dari indikator penampilan pasar (market perfromance) dan salah satu analisis yang dapat digunakan untuk mengetahui sistem pemasaran adalah analisis SCP (Structure-Conduct-Performance). SCP (Structure-Conduct-Performance) digunakan untuk mengetahui sistem pemasaran yang bersifat komplek. Tujuan penelitian ini yaitu untuk menganalisis struktur pasar ikan laut di Desa Kilensari, untuk menganalisis perilaku pasar ikan laut di Desa Kilensari, untuk menganalisis penampilan pasar ikan laut di Desa Kilensari. Jenis penelitian ini adalah kuantitatif dengan pendekatan deskriptif. Teknik pengambilan sampel dilakukan menggunakan teknik sampling jenuh dan Gay dan Diehl. Data dianalisis menggunakan analisis faktor dan analisis deskriptif dengan bantuan softwareMicrosoft excel 2007. Hasil penelitian menunjukkan bahwa pendekatan SCP (Structure-Conduct-Performance) menunjukkan adanya keterkaitan antara struktur pasar dengan perilaku pasar tapi tidak dengan penampilan pasar. Struktur pasar yang terbentuk adalah pasar yang tidak kompetitif karena adanya hambatan masuk keluar pasar dan persebaran informasi pasar yang tidak merata sehingga mempengaruhi perilaku pasar karena terdapat penentuan harga dan penerima harga yan tidak sesuai dengan pasar persaingan sempurna yaitu antara penjual dan pembeli tidak dapat mempengaruhi harga.

English Abstract

Marketing margins to submarine pipes is part of indicators of the quality of the appearance of the market (market perfromance) and one of it is anticipated that analysis that can be used in order to understand the are analyzed to system for the marketing scp (structure-conduct-performance). Scp (structure-conduct-performance) used in order to understand the nature of the decrees issued in the complex system for the marketing. The purpose of this research that is to analyzed the hour by hour market structure of marine fishes of the kilensari village, to analyze the behavior of the market of marine fishes of the kilensari village, to find some performance in the the market of marine fishes of the kilensari village. The kind of research this is quantitative with an approach descriptive .The technique of the sample collection carried out using sampling technique saturated and gay and diehl .The data have been analyzed using analysis factors and a descriptive analysis with the help of software microsoft excel 2007. The research results show that the approach of scp (structureconduct- performance) shows that there has been the linkages between market structure with the manners the market but not with the appearance of the market. Market structure that is formed is a marketplace which were not competitive due to the obstacles in of entry rituals of exit the market and market information spread over who do not uniformly so the strongly influence the behavior of the market because there have been instances of the determination of administered prices and specific economic planted round a fieldt beneficiaries as well as price are not in accordance with competition among car leasing companies market perfect as she could imagine and it ranges from to the seller and buyer will not be able to influence the prices of commodities.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FPR/2018/251/051804630
Uncontrolled Keywords: Majin Pemasaran, SCP (Structure-Conduct-Performance), Ikan Laut, Wilayah Pesisir, Situbondo
Subjects: 600 Technology (Applied sciences) > 639 Hunting, fishing & conservation > 639.2 Commercial fishing, whaling, sealing
Divisions: Fakultas Perikanan dan Ilmu Kelautan > Sosial Ekonomi Agrobisnis Perikanan
Depositing User: soegeng sugeng
Date Deposited: 02 Jul 2018 02:51
Last Modified: 14 Dec 2020 15:41
URI: http://repository.ub.ac.id/id/eprint/11777
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