The Role of Voucher Sales Information System for Hotel Reservation (Case Study at PT KAHA Tours & Travel Branch Offfice Malang)

Kusuma, Choirul Huda Tommi Prastawa (2014) The Role of Voucher Sales Information System for Hotel Reservation (Case Study at PT KAHA Tours & Travel Branch Offfice Malang). Sarjana thesis, Universitas Brawijaya.

Abstract

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English Abstract

PT KAHA Tours & Travel is one of the companies engaged in the tourism sector in Indonesia. KAHA Group which is the parent company has many excellent products that are ready to attract customers to join and use its products. One of the flagship products of KAHA Group is KAHA Hotel Reservation. This product is equipped with internal reservation information system that enables all activities relating to the reservation of hotel vouchers to use this system. In practice, online reservation information system run by the entire sales executive in all branch offices, including PT KAHA Tours & Travel Malang branch offices. It can be the main attraction for most people because of the ease of service Malang use ensures internal reservation system the customer gets the room before getting to the destination. The purpose of this study was to determine the general idea of the sales information system for hotel reservation voucher that has been implemented in PT KAHA, seen from the observation of procedures performed in a day of sales activities - day. The study also describes the extent of this role is to support the system's performance in the completion of a sales executive duties. Is the use of internal reservation system is an increase in sales and hotel vouchers any constraints experienced by a sales executive in the implementation of the internal online reservation system. The method used in this study is a descriptive study with a qualitative approach. Data collection methods used was observation, interviews and documentation are carried out to the four employees of PT KAHA Tours & Travel branch office in Malang. The results showed sales information system for hotel reservation voucher has been applied PT KAHA has been going well. PT KAHA Tours & Travel reservation information using internal systems to support the process of selling the hotel voucher. This system is online and can be accessed only by relating to the sale of hotel vouchers only. This system has integrated so as to connect all sales transactions hotel voucher from the center to the branch office. Besides the internal reservation information systems, PT KAHA also has an online hotel reservation system on the website www.goindonesia.com. By using this Internal Reservation Information System, all activities can be run better sales, daily sales reports automatically be recorded in the system and can be viewed by the central office. This system also affect the increase in sales of hotel vouchers because most consumers choose to perform a reservation using an electronic voucher for more efficient and obtain guarantees room.

Other obstract

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Item Type:	Thesis (Sarjana)
Identification Number:	SKR/FIA/2014/365/051405491
Uncontrolled Keywords:	-
Subjects:	600 Technology (Applied sciences) > 658 General management > 658.8 Managemet of marketing > 658.872 Telemarketing and direct marketing
Divisions:	Fakultas Ilmu Administrasi > Ilmu Administrasi Bisnis / Niaga
Depositing User:	Hasbi
Date Deposited:	14 Oct 2014 10:25
Last Modified:	17 Dec 2021 14:50
URI:	http://repository.ub.ac.id/id/eprint/116466

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