Fanani, Bachtiyar (2016) Pengaruh Persepsi Harga Dan Kualitas Produk Terhadap Minat Beli Konsumen Produk Smartphone Samsung. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Minat Beli Konsumen Samsung Galaxy S6 di Kota Malang, dilakukan dengan Uji Parsial. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 200 responden. Pengambilan sampel menggunakan teknik purposive sampling. Untuk menentukan besarnya hubungan dan pengaruh variabel bebas terhadap variabel terikat digunakan model analisis regresi linier berganda, sedangkan untuk menguji hipotesisnya menggunakan uji t. Berdasarkan analisis data secara statistik, semua indikator pada penelitian ini dinyatakan valid dan semua variabel dinyatakan reliabel. Pada pengujian asumsi klasik, model regresi dinyatakan telah memenuhi uji linieritas, bebas multikolineritas, tidak terjadi heteroskedastisitas, dan terdistribusi secara normal. Berdasarkan hasil perhitungan Analisis Regresi Linier Berganda, diperoleh persamaan regresi (Y = 0,305 X1 + 0,532 X2 + 0,45) dan menunjukkan bahwa koefisien determinasi (adjusted R2) sebesar 0,55. Artinya variabel Minat Beli Konsumen Samsung Galaxy S6 dijelaskan sebesar 55% oleh variabel Persepsi Harga dan Kualitas Produk. Hasil uji parsial menunjukkan bahwa variabel Persepsi Harga berpengaruh signifikan terhadap Minat Beli dan Kualitas Produk berpengaruh signifikan terhadap Minat Beli.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2016/9/051603103 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Indah Nurul Afifah |
| Date Deposited: | 13 May 2016 15:43 |
| Last Modified: | 28 Oct 2021 06:40 |
| URI: | http://repository.ub.ac.id/id/eprint/109360 |
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