Hafshah, HafizhDannur (2016) Pengaruh Suasana Kafe Dan Kualitas Produk Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Justomie Café & Resto Tulungagung). Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui: pengaruh suasana kafe terhadap kepuasan pelanggan, pengaruh kualitas produk terhadap kepuasan pelanggan, dan variabel yang lebih dominan terhadap kepuasan pelanggan. Hasil analisis multivariate (termasuk analisis regresi berganda) menunjukkan bahwa: variabel suasana kafe berpengaruh terhadap variabel kepuasan pelanggan, variabel kualitas produk berpengaruh terhadap variabel kepuasan pelanggan, variabel suasana kafe berpengaruh lebih dominan terhadap variabel kepuasan pelanggan dibandingkan variabel kualitas produk. Berdasarkan hasil penelitian disarankan Justomie Café & Resto Tulungagung menjaga suasana kafe yang menjadi keunggulannya dan meningkatkan kualitas produk demi mencapai kepuasan pelanggannya.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2016/625/051609821 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 18 Oct 2016 13:25 |
| Last Modified: | 27 Oct 2021 06:43 |
| URI: | http://repository.ub.ac.id/id/eprint/109084 |
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