Farizi, Hadyan (2014) Pengaruh Persepsi Kegunaan, Persepsi Kemudahan, Persepsi Risiko Dan kepercayaan Terhadap Minat Menggunakan Internet Banking. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi minat menggunakan layanan internet banking. Penelitian ini merupakan replikasi dan pengembangan model Technology Acceptance Model (TAM) dari penelitian sebelumnya. Penelitian ini dilakukan di Fakultas Ekonomi dan Bisnis Universitas Brawijaya Malang dengan menggunakan metode survey. Peneliti memperoleh responden sebanyak 114 orang mahasiswa Jurusan Akuntansi yang pernah menggunakan layanan internet banking. Analisis dilakukan dengan menggunakan software Smart PLS versi 2.0. Hasil analisis untuk model ini menunjukkan bahwa konstruk persepsi kegunaan, persepsi risiko, dan kepercayaan berpengaruh terhadap minat untuk menggunakan layanan internet banking. Sebaliknya, konstruk persepsi kemudahan tidak berpengaruh terhadap minat untuk menggunakan layanan internet banking. Hal ini berarti bahwa minat untuk menggunakan layanan internet banking dipengaruhi oleh persepsi kegunaan, persepsi risiko, dan kepercayaan. Implikasi dari penelitian ini relevan bagi pihak manajemen bank dan analis internet banking agar memperhatikan persepsi kegunaan, persepsi risiko, dan kepercayaan dalam menerapkan dan mengembangkan layanan internet banking pada sistem perbankannya.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2014/54/051401649 |
| Subjects: | 600 Technology (Applied sciences) > 657 Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 04 Mar 2014 14:56 |
| Last Modified: | 27 Oct 2021 07:15 |
| URI: | http://repository.ub.ac.id/id/eprint/107581 |
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