Merystiayu, Rahmadhania Idfizati (2014) Analisis Perilaku Preferensi Nasabah dalam Melakukan Setoran Tunai (Studi Layanan Teller dan Cash Deposit Machine PT. Bank Swasta XXX Malang). Sarjana thesis, Universitas Brawijaya.
Abstract
Saat ini ketika nasabah ingin melakukan setoran tunai, nasabah bisa melakukan tidak hanya melalui teller tetapi juga melalui ATM Setoran Tunai (Cash Deposit Machine). Bank Swasta XXX merupakan bank di Indonesia yang pertama kali mengunakan Cash Deposit Machine. Tujuan dari penelitian ini adalah untuk mengetahui preferensi nasabah dalam melakukan setoran tunai dan mengetahui pengaruh variabel reliability, tangibles, responsiveness, assurance dan empathy pada preferensi nasabah dalam melakukan setoran tunai melalui teller dan ATM Setoran Tunai (Cash Deposit Machine). Jenis data yang digunakan dalam penelitian ini merupakan data primer dan skunder. Data primer diperoleh dari hasil survei menggunakan kuesioner dan wawancara. Kuesioner ini disebarkan kepada nasabah PT. Bank Swasta XXX yang pernah melakukan setor tunai melalui teller dan/atau Cash Deposit Machine (CDM) dengan metode accidental sampling. Pendekatan penelitian yang digunakan adalah diskriptif kuantitatif. Sampel pada penelitian ini sebanyak 70 responden. Model regresi logistik digunakan untuk menganalisis data yang peubah respon data berskala binner atau dikotomi. Hasil penelitian ini menunjukkan bahwa sebagian besar preferensi nasabah dalam melakukan setoran tunai memilih CDM. Adapun penyebabnya karena setor tunai melalui CDM dapat menghindari antrian panjang, efisiensi waktu, kemudahan menggunakannya, prosesnya cepat, buka 24 jam, dan tidak adanya biaya administrasi tambahan. Kemudian lima variabel yang mempengaruhi penggunaan layanan setor tunai hanya tiga variabel yaitu reliability, assurance dan empathy. Sedangkan dua variabel lainnya yaitu tangibles dan responsiveness tidak memberikan pengaruh preferensi nasabah dalam melakukan setoran tunai.
English Abstract
Today when customers to do cash deposit, they can do it teller and Cash Deposit Machine. Cash deposit’s service through teller or Cash Deposit Machine avalaible in banks and it gives cash deposit’s service is Bank Swasta XXX. The purpose of this research is to know about customer’s preference in deposit activity and to identify the effect of reliability, tangibles, responsiveness, assurance, and empathy variable toword to customer preferences in cash deposit activity throught with teller and Cash Deposit Machine. A kind of data which is researcher uses in this research is kind of primary and secondary’s data. Researcher gets the primary’s data by doing quesioner and interview. The researcher gives the quesioner to the Bank Swasta XXX customer who is doing cash deposit transaction, whether it throught teller or Cash Deposit Machine and meet with the researcher accidently research method that researcher uses this time is quantitative of descriptive. Amount of sample that researcher uses is 70 responden. Logistic’s regretion model used to analyse data which is dependen variabels data respon binner scaled. The result of this research is to show that most of all the customer’s preference towords to cash deposit’s service choose cash deposit by using cash Deposit Machine. One of the reason why customer is to do cash deposit by CDM to avoid long queue, time efficiency, easy to operate, quick proccess, open 24 hours and no charge. From the research, the researcher can concludes that there are three significant’s variabel which influence cash deposit’s using, there are reliability, assurance and empathy and two variables non significant there are tangibles and responsiveness.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2014/441/051407672 |
| Subjects: | 300 Social sciences > 330 Economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi |
| Depositing User: | Hasbi |
| Date Deposited: | 18 Nov 2014 08:33 |
| Last Modified: | 29 Nov 2021 02:34 |
| URI: | http://repository.ub.ac.id/id/eprint/107474 |
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02.Lembar_Pengesahan.pdf Download (2MB) | Preview |
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04._Surat_Pernyataan_keaslian_skripsi.pdf Download (2MB) | Preview |
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03.Lembar_Persetujuan.pdf Download (2MB) | Preview |
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05.Daftar_Riwayat_Hidup.pdf Download (1MB) | Preview |
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09._DAFTAR_ISI.pdf Download (1MB) | Preview |
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11._ABSTRAKSI.pdf Download (1MB) | Preview |
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14._LAMPIRAN.pdf Download (2MB) | Preview |
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