Analisis Rencana Bisnis Pada Kolem Tour & Travel Di Kota Malang

Mahardika, Ahmad Fajar (2017) Analisis Rencana Bisnis Pada Kolem Tour & Travel Di Kota Malang. Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk memberikan rekomendasi rencana bisnis bagi Kolem Tour & Travel untuk pengembangan bisnisnya melalui pendekatan Business Model Canvas. Penelitian ini merupakan penelitian kualitatif, dimana penelitian dilakukan untuk memahami fenomena atau permasalahan pada obyek yang diteliti secara alami, dan melakukan penjelasan secara deksriptif. Melalui pendekatan Business Model Canvas (BMC), peneliti menganalisis penerapan bisnis model pada 9 blok utama. Dari hasil temuan tersebut, akan dilakukan analisis internal dan eksternal perusahaan menggunakan Analisis SWOT. Dalam penelitian ini, digunakan triangulasi teknik untuk menguji kredibilitas data dengan 3 metode. Metode tersebut antara lain melakukan wawancara, observasi ke lapangan, dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa perlu dilakukan penyusunan model bisnis yang baru bagi Kolem Tour & Travel, atau Future Business Model Canvas. Sedangkan untuk jangka panjang, peneliti merekomendasikan Business Plan yang akan digunakan untuk mengembangkan seluruh aspek fungsional dalam menghadapi persaingan bisnis di Kota Malang.

English Abstract

The objective of this research is to recommend a business plan that can be applied by Kolem Tour & Travel through Business Model Canvas. This qualitative research tries to understand natural phenomenon or problem using descriptive explanation. Through Business Model Canvas approach, this study analyzes the company’s business model which is divided into nine blocks. The findings are used in internal and external analysis through SWOT analysis. In this study, triangulation technique is used to assess the credibility of the data. The techniques involved in this study are interview, field observation, and documentation. The results of this research show that Kolem Tour & Travel needs to make a new business model, that is Future Business Model Canvas. For further development, Business Plan can be used to improve all functional aspects, particularly dealing with travel business competition in Malang.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FE/2018/133/051803591
Uncontrolled Keywords: Analisis Rencana Bisnis, Business Model Canvas, Analisis SWOT
Subjects: 600 Technology (Applied sciences) > 658 General management > 658.4 Executive management > 658.401 Planning, policy making, control, quality management > 658.401 2 Planning and policy making
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Yusuf Dwi N.
Date Deposited: 21 May 2018 03:11
Last Modified: 12 May 2022 02:16
URI: http://repository.ub.ac.id/id/eprint/10740
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