Hermawan, Firman (2013) Identifikasi Keunggulan Kompetitif dan Analisis Rantai Nilai untuk Meningkatkan Daya Saing Pada Perusahaan Kacang Shanghai Putri Panda Tulungagung. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bersifat deskriptif kualitatif dan bertujuan mengetahui keunggulan kompetitif dan kinerja setiap aktifitas perusahaan serta pengaruhnya terhadap kesuksesan perusahaan Kacang Shanghai Putri Panda. Kompetensi inti yang menjadi sumber keunggulan kompetitif ditentukan berdasarkan empat kriteria Resource-Based View (RBV) dan analisis rantai nilai digunakan untuk mengetahui kinerja masing-masing aktifitas serta pengaruhnya terhadap kesuksesan perusahaan. Hasil analisis menunjukan bahwa perusahaan ini memiliki tujuh sumber daya yang menjadi kompetensi inti yaitu sumber daya fisik, sumber daya reputasi, sumber daya moral organisasi, sumber daya akumulasi pengalaman dan sumber daya merek dagang. . Aktifitas yang paling berpengaruh terhadap kesuksesan perusahaan adalah kegiatan operasional.
English Abstract
Abstract: This Study Is A Descriptive Qualitative And Aims To Find A Competitive Advantage And Firm Performance Of Each Activity And The Effect On The Companys Success Peanut Shanghai Princess Panda. Core Competencies Are The Source Of Competitive Advantage Is Determined By Four Criteria Resource-Based View (Rbv) And Value Chain Analysis Is Used To Determine The Performance Of Each Activity And The Effect On The Companys Success. Results Of The Analysis Showed That The Company Has The Resources To Seven Core Competencies Which Physical Resources, The Resources Reputation, Moral Resources Organization, Resources And Experience Accumulated Resources Trademark. Activities That Most Affect The Success Of The Company Is Operational.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2013/465/051309574 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 11 Nov 2013 11:24 |
| Last Modified: | 19 Oct 2021 04:22 |
| URI: | http://repository.ub.ac.id/id/eprint/106883 |
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