Analisis Swot Sebagai Dasar Perumusan Dan Penerapan Strategi Pada Perusahaan (Studi Kasus Di Telkom Malang)

Erwiani (2013) Analisis Swot Sebagai Dasar Perumusan Dan Penerapan Strategi Pada Perusahaan (Studi Kasus Di Telkom Malang). Sarjana thesis, Universitas Brawijaya.

Abstract

Penelitian ini bertujuan untuk mengetahui kondisi internal dan kondisi eksternal yang dihadapi oleh Telkom Malang sebagai dasar untuk menentukan alternatif strategi yang tepat bagi perusahaan. Kondisi internal perusahaan meliputi kekuatan dan kelemahan. Sedangkan kondisi eksternal perusahaan meliputi peluang dan ancaman. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif, dengan pendekatan studi kasus. Data primer dan sekunder diolah untuk mengumpulkan informasi mengenai kekuatan dan kelemahan serta peluang dan ancaman dari Telkom Malang. Informasi yang didapatkan kemudian diolah menggunakan Matriks EFE, Matriks IFE, Matriks SWOT, Matriks IE, dan Matriks QSPM. Dari hasil analisis EFE dan IFE, matriks EFE Telkom Malang memiliki skor total 2,758 sementara matriks IFE Telkom Malang memiliki skor total 3,022. Posisi dalam kuadran matriks IE ditentukan dari skor total matriks IFE sebagai sumbu x dan skor total matriks EFE sebagai sumbu y . Dari hasil analisis ini, maka posisi Telkom Malang berada dalam kuadran IV. Posisi ini mengindikasikan Telkom Malang dalam posisi tumbuh dan membangun ( grow and built ). Strategi yang bisa diterapkan antara lain strategi yang intensif ( market penetration , market development , dan product development ) atau integratif (integrasi ke belakang, integrasi ke depan, dan integrasi horizontal). Berdasarkan hasil analisa matriks QSPM, Telkom Malang dapat menggunakan strategi market penetration. Strategi ini adalah strategi yang dirasa paling tepat untuk dilakukan oleh Telkom Malang dalam menghadapi perubahan lingkungan yang terjadi.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FE/2013/336/051307434
Subjects: 600 Technology (Applied sciences) > 657 Accounting
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Endang Susworini
Date Deposited: 27 Aug 2013 13:33
Last Modified: 19 Oct 2021 02:25
URI: http://repository.ub.ac.id/id/eprint/106753
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