Manshuruddin, Farid (2013) “Keunggulan Bersaing Pada Petani Bunga Mawar Desa Gunung Sari Kota Batu (Studi Pada GAPOKTAN Gunung Sari Makmur)”. Sarjana thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui dan menganalisis keunggulan bersaing pada petani Bunga Mawar Desa Gunungsari Kota Batu. Rumusan Masalahnya adalah bagaimana keunggulan bersaing petani bunga mawar Desa Gunungsari Kota Batu ?. Penelitian ini menggunakan pendekatan kualitatif fenomenologi. Penentuan teknik pengumpulan data menggunakan teknik snowball sampling. pengumpulan sumber data teknik awalnya sedikit jumlahnya, lama-lama menjadi besar. Proses pengumpulan data menggunakan wawancara mendalam sebanyak 9 orang di tahap pertama. Untuk tahap kedua wawancara mendalam dilakukan pada 7 orang. Teknik analisis data menggunakan teknik reduksi data dan teknik coding. Temuan penelitian menunjukkan bahwa keunggulan bersaing petani Desa Gunungsari meliputi: Sentra produksi bunga mawar potong terbesar di Indonesia, varietas bunga mawar potong dari petani yang beragam baik segi bentuk, jenis dan warna, jaringan distribusi yang tersebar di berbagai Kota besar di Indonesia, Kondisi alam yang mendukung untuk produksi mawar potong, Dukungan dari Dinas Pertanian dalam meningkatkan kualitas bunga mawar potong yang diproduksi melalui adanya pelaksanaan sekolah lapang setiap minggu, Petani mawar Desa Gunungsari memiliki posisi yang strategis dalam pengembangan wisata, Dukungan Pemerintah Kota dalam pengembangan wisata desa.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2013/190/051304895 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Endang Susworini |
| Date Deposited: | 21 May 2013 09:48 |
| Last Modified: | 18 Oct 2021 12:27 |
| URI: | http://repository.ub.ac.id/id/eprint/106601 |
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