Christmas (2011) Analisis Grand Strategy Rumah Sakit Lavalette Malang. Sarjana thesis, Universitas Brawijaya.
Abstract
Rumah Sakit Lavalette adalah salah satu rumah sakit umum yang berada di Kota Malang. Pada dasarnya rumah sakit merupakan suatu organisasi yang kompleks, karena adanya keterlibatan sumber kekuasaan dan otonomi dari beberapa kutub. Kutub tersebut adalah pemerintah, pemilik rumah sakit, profesional, direksi rumah sakit, masyarakat dan dunia bisnis. Karena kompleksnya sebuah organisasi rumah sakit ini maka diperlukan suatu tindakan terkoordinasi dan berkesinambungan untuk mencapai sasaran jangka panjang. Tindakan terkoordinasi dan berkesinambungan tersebut dipedomani oleh ancangan umum yang menyeluruh yang disebut Grand Strategy . Penelitian yang dilakukan merupakan penelitian deskriptif eksploratif. Deskriptif eksploratif merupakan riset deskriptif yang bersifat eksploratif dan bertujuan untuk menggambarkan keadaan atau status fenomena. Dalam hal ini hanya meneliti hal-hal yang berhubungan dengan keadaan tertentu dalam suatu obyek. Untuk mengetahui keadaan obyek penelitian yaitu Rumah Sakit Lavalette Malang, dilakukan analisis lingkungan internal dan analisis lingkungan eksternal. Untuk menganalisis Grand Strategy yang tepat untuk Rumah Sakit Lavalette Malang dari data-data dan informasi yang ada dari hasil analisis lingkungan digunakan Matriks Evaluasi Faktor Internal (Matriks IFE), Matriks Evaluasi Faktor Eksternal (Matriks EFE), Matriks Internal-Eksternal (Matriks IE), Matriks Grand Strategy , dan Matriks QSPM. Analisis Matriks IFE pada Rumah Sakit Lavalette Malang menunjukkan bahwa Rumah Sakit Lavalette mempunyai posisi internal yang kuat. Analisis Matriks EFE pada Rumah Sakit Lavalette Malang menunjukkan bahwa Rumah Sakit Lavalette mampu secara efektif menarik keuntungan dari peluang yang ada dan meminimalkan pengaruh negatif potensial dari ancaman eksternal. Hasil analisis Matriks Internal-Eksternal dan Matriks Grand Strategy menunjukkan beberapa alternatif Grand Strategy bagi Rumah Sakit Lavalette Malang, yaitu: Strategi Pertumbuhan Terkonsentrasi, Strategi Pengembangan Pasar, dan Strategi Pengembangan Produk. Dari beberapa alternatif strategi tersebut Strategi Pengembangan Pasar merupakan pilihan strategi yang tepat sebagai Grand Strategy Rumah Sakit Lavalette Malang dari hasil analisis menggunakan Matriks QSPM.
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FE/2011/760/051201238 |
| Subjects: | 600 Technology (Applied sciences) > 658 General management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Endang Susworini |
| Date Deposited: | 23 Apr 2012 11:35 |
| Last Modified: | 19 Oct 2021 11:34 |
| URI: | http://repository.ub.ac.id/id/eprint/105828 |
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03_-_Surat_Keterangan_Penelitian.pdf Download (5MB) |
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06_-_BAB_I.pdf Download (1MB) |
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