The Interpretations of spirituality and cultural system In the corporate social responsibility Website report

Yulinda, AmelliaChristin (2011) The Interpretations of spirituality and cultural system In the corporate social responsibility Website report. Sarjana thesis, Universitas Brawijaya.


Many companies see the rich of natural resources as a very promising business opportunity. The abundance of the rich natural resources such as in Indonesia, particularly in mining and petroleum gas, makes the increasing number of the companies in the world, including in Indonesia. Increasing number of companies based not only on the abundant wealth of natural resources but also on human needs, especially in the field of transportation. However, the benefits of mining business are not worth the impact it has on the environment and communities around the mining area. Therefore a new accounting science that focuses on corporate social responsibility to the environment and surrounding communities is built. Corporate Social Responsibility known as CSR is a program to save the environment from mining impacts. Companies more often report corporate CSR programs in the form of a website for an easier access for many people from all over the world. Aspects of CSR that are often given are mostly in the form of accountability in human beings and nature without taking into account the spiritual aspect which is the obligation of mankind to God Almighty. This research was conducted with a qualitative approach to obtain a comprehensive view and deeper analysis of an object of research, in this case is ExxonMobils Corporate Website. The results of this research indicated that the usability of ExxonMobil report met five criteria which were: (1) Learnabilities (Mudah untuk dipahami), (2) Efficiency (Efisiensi dalam penggunaan), (3) Memorability (Mudah untuk diingat), (4) Errors (Tingkat kesalahan rendah), and (5) Satisfaction (Kepuasan Pengguna). Spirituality aspect was less used by ExxonMobil on CSR program except for images shown on the website report. The cultureal aspects become the basic of formation of the programs and systems of work shown in the site reports.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FE/2011/121/051100859
Subjects: 600 Technology (Applied sciences) > 657 Accounting
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Unnamed user with email
Date Deposited: 06 Apr 2011 13:10
Last Modified: 18 Oct 2021 19:39
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