Budiyanti, Bianda (2017) Analisis Strategi Nation Branding Thailand Di Asia Melalui “Thailand Connect” Tahun 2013-2016. Sarjana thesis, Universitas Brawijaya.
Abstract
Citra negara yang positif dapat memberikan keuntungan bagi negara baik dalam sektor ekonomi, politik, sosial, serta budaya. Strategi nation branding yang baik dapat menciptakan citra negara yang positif. Thailand merupakan negara yang melaksanakan strategi nation branding melalui pariwisata, salah satu bagian pariwisata yang gencar dilakukan oleh Thailand adalah melalui industri Meeting, Incentive, Convention, dan Exhibition (MICE). Pada tahun 2013-2016, strategi Thailand melalui "Thailand CONNECT" sebagai global marketing campaign MICE Thailand menunjukkan hasil yang dengan pencapaian Thailand menjadi ASEAN MICE Venue Standard. Strategi Thailand melalui
English Abstract
A reputable nation will provide positive impacts to economic, political, social, and cultural sectors. A good nation branding strategy be able to create a positive image of the nation. Thailand is the nation that is implementing the strategy of nation branding through tourism, one of the tourism that Thailand is done by repeatedly through the industry Meeting, Incentive, Convention, and Exhibition (MICE). In 2013-2016, Thailand's strategy through "Thailand CONNECT" as the global marketing campaign of MICE Thailand shows the results with the achievement of Thailand to ASEAN MICE Venue Standard. Thailand's strategy through "Thailand CONNECT" in 2013-2016 is implemented through a nation branding mechanism model that includes developing a nation-brand strategy and operating a nation-brand strategy
| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | SKR/FIS/2018/84/051802540 |
| Uncontrolled Keywords: | Citra negara, Thailand, strategi nation branding, MICE, Thailand CONNECT |
| Subjects: | 300 Social sciences > 327 International relations > 327.2 Diplomacy |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Hubungan Internasional |
| Depositing User: | Budi Wahyono Wahyono |
| Date Deposited: | 03 May 2018 08:51 |
| Last Modified: | 18 Oct 2021 01:40 |
| URI: | http://repository.ub.ac.id/id/eprint/10208 |
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