Perumusan Strategi Bisnis Pada Rumah Sakit Hermina Tangkubanprahu Malang

Prasetio, Affan Putra (2018) Perumusan Strategi Bisnis Pada Rumah Sakit Hermina Tangkubanprahu Malang. Sarjana thesis, Universitas Brawijaya.

Abstract

Saat ini industri rumah sakit mengalami berbagai perubahan lingkungan seperti regulasi pemerintah terkait BPJS dan peningkatan jumlah rumah sakit di Indonesia, sehingga diperlukan perumusan strategi bisnis pada Rumah Sakit Hermina Tangkubanprahu agar mampu menghadapi perubahan lingkungan. Penelitian ini bertujuan untuk mengetahui kondisi lingkungan dan strategi yang tepat bagi Rumah Sakit Hermina Tangkubanprahu. Jenis penelitian adalah deskriptif dengan teknik pengumpulan data observasi, wawancara, kuesioner, serta dokumentasi. Teknik analisis yang digunakan adalah matriks IFE, matriks EFE, matriks SWOT, matriks strategi besar, matriks IE, dan matriks QSPM. Hasil penelitian menunjukkan bahwa RS Hermina Tangkubanprahu berada pada posisi di atas rata-rata dan mampu mengatasi kelemahan dengan mengoptimalkan kekuatan yang dimiliki. Selain itu, RS Hermina Tangkubanprahu mampu merespon peluang dengan mengatasi segala ancaman yang ada. Alternatif strategi yang layak dilakukan berdasarkan matriks QSPM adalah penetrasi pasar.

English Abstract

Hospital industry in Indonesia is currently experiencing various environmental changes such as government regulations related to BPJS and the increasing number of hospitals. Therefore, hospitals, particularly Hermina Tangkubanprahu, must formulate their business strategies. This study aims to determine the environmental conditions of the hospital together with the appropriate strategies. The data of this descriptive research were obtained through observations, interviews, questionnaires, and documentation and were analyzed using IFE matrix, EFE matrix, SWOT matrix, large strategy matrix, IE matrix, and QSPM matrix. The results show that Hermina Tangkubanprahu is above the average and is able to overcome its weakness by optimizing its strength. In addition, it is able to respond to opportunities by overcoming all threats. A viable strategy for the hospital, based on the QSPM matrix, is market penetration.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FE/2018/60/051802643
Uncontrolled Keywords: Lingkungan Internal, Lingkungan Eksternal, Perumusan Strategi, Matriks IFE, Matriks EFE, Matriks SWOT, Matriks Strategi Besar, Matriks IE, Matriks QSPM
Subjects: 600 Technology (Applied sciences) > 658 General management > 658.4 Executive management > 658.401 Planning, policy making, control, quality management > 658.401 2 Planning and policy making
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Yusuf Dwi N.
Date Deposited: 03 May 2018 02:09
Last Modified: 03 Nov 2021 00:47
URI: http://repository.ub.ac.id/id/eprint/10150
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