Implementasi Strategi Dari Perspektif Sumber Daya Manusia, Operasional, Pemasaran Dan Keuangan (Studi Pada Badan Penyelenggara Jaminan Sosial Ketenagakerjaan Kantor Cabang Malang)

Wiradika, Elga (2018) Implementasi Strategi Dari Perspektif Sumber Daya Manusia, Operasional, Pemasaran Dan Keuangan (Studi Pada Badan Penyelenggara Jaminan Sosial Ketenagakerjaan Kantor Cabang Malang). Sarjana thesis, Universitas Brawijaya.

Abstract

Badan Penyelenggara Jaminan Sosial Ketenagakerjaan Kantor Cabang Malang merupakan perusahaan yang bertanggung jawab memberikan jaminan sosial kepada para tenaga kerja. Sehingga tujuan dilakukannya penelitian ini dimaksudkan untuk mengetahui implementasi strategi BPJS Ketenagakerjaan Kantor Cabang Malang dalam meningkatkan pelayanan kepada konsumen dan kinerja organisasi. Penelitian ini merupakan penelitian deskriptif pendekatan kualitatif dengan menggunakan kajian teori implementasi strategi dari perspektif Sumber Daya Manusia, Operasional, Pemasaran dan Keuangan oleh Fred R. David serta pengumpulan data melalui observasi, wawancara, dokumentasi dan kepustakaan. Hasil dari penelitian ini menunjukkan bahwa implementasi strategi yang dilakukan oleh BPJS Ketenagakerjaan Kantor Cabang Malang meliputi Sumber Daya Manusia, Operasional, Pemasaran dan Keuangan sudah sesuai dengan apa yang direncanakan, namun belum sepenuhnya maksimal karena belum menerapkan sistem bonus kepada karyawan dan belum mampu menjalin kerjasama yang baik dengan pihak pemerintah.

English Abstract

BPJS Ketenagakerjaan is an enterprise which is responsible for providing social security to workforce. The objective of this research is to identify the strategy of BPJS Ketenagakerjaan Branch Office of Malang in improving its services and performance. This qualitative descriptive research uses a study of strategic implementation theory from the perspective of Human Resources, Operational, Marketing, and Financial by Fred R. David. The data of this study are collected through observation, interview, and library research. The result shows that the strategy implemented by BPJS Ketenagakerjaan Branch Office of Malang, which involves Human Resources, Operational, Marketing and Financial aspect, has worked according to plan; however, it has not in the upmost manner because the company has not applied employee bonus system and has not been able to cooperate with the government well.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FE/2018/7/051801755
Uncontrolled Keywords: Implementasi Strategi, Sumber Daya Manusia, Pemasaran, Operasional dan Keuangan, BPJS Ketenagakerjaan
Subjects: 600 Technology (Applied sciences) > 658 General management > 658.4 Executive management > 658.401 Planning, policy making, control, quality management > 658.401 2 Planning and policy making
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Yusuf Dwi N.
Date Deposited: 02 May 2018 08:20
Last Modified: 03 Nov 2021 02:37
URI: http://repository.ub.ac.id/id/eprint/10144
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