The Portrayal of Commodification Behavior in Vladimir Nabokov’s Novel Entitled Lolita

Carisa, AinesaZana (2013) The Portrayal of Commodification Behavior in Vladimir Nabokov’s Novel Entitled Lolita. Sarjana thesis, Universitas Brawijaya.

Abstract

Pemikiran berbasis materi berdasar pada premis Marxisme. Sudut pandang ini mempengaruhi cara manusia dalam berkomunikasi, memandang dan memperlakukan satu sama lain. Mereka tak lagi memandang satu sama lain sebagai mahluk sosial namun lebih sebagai objek, sehingga mengarah pada objektifikasi dan berkembang menjadi komodifikasi. Penulis melakukan studi mengenai komodifikasi dalam novel ‘Lolita’ yang menunjukkan penggambaran hubungan manusia. Ada satu permasalahan yang akan diselesaikan dalam studi ini, bagaimana perilaku komodifikasi tergambar dalam hubungan Humbert Humbert selaku karakter utama dan Dolores Haze (Lolita), juga hubungannya dengan karakter lain di dalam novel? Dalam skripsi ini, penulis menganalisa penggambaran komodifikasi Humbert menggunakan teori komodifikasi Marx, berfokus pada penggambaran nilai penanda-tukar dan nilai tukar yang muncul dalam setiap hubungannya dengan karakter lain dalam tiga langkah: (1) mengumpulkan data yang terkait dengan karakterisasi Humbert; (2) mengumpulkan dan menyeleksi data terkait dengan interaksi Humbert; dan (3) mengkategorisasi data dan menganalisanya dengan konsep Komodifikasi (Nilai Tukar dan Nilai Penanda-tukar). Studi ini menunjukkan bahwa hubungan Humbert terkait dengan Lolita, yang melibatkan baik nilai tukar maupun nilai penanda-tukar. Hubungan Humbert dengan karakter lain seperti Monique dan Valeria terkait dengan objektifikasi mereka dengan label ‘nymphet’. Hubungan McCoo dan Charlotte dengan Humbert berfungsi sebagai ‘alat’ yang terhubung dengan nilai tukar. Dengan Quilty, hubungan yang terjadi yaitu Quilty mencoba mengobjektifikasi Humbert dengan nilai tukar. Penulis menyarankan mahasiswa jurusan sastra untuk menelaah Lolita menggunakan New Historicism oleh Michael Focault untuk menjelaskan deskripsi nyata mengenai situasi ekonomi Amerika pada tahun 1950 seperti tergambar dalam novel.

English Abstract

Material-based of thinking is based solely on Marx’s premises. This point of view affect the human’s way in communicating, viewing and treating each other. They no longer see each other as social being but more into an object, thus lead to objectification and evolve into commodification. The writer conducts a study about commodification in ‘Lolita’ novel which shows the portrayal of human’s relationship and involved values such as exchange and sign-exchange values and focused on the major character, Humbert Humbert. There is one problem to be solved in the study, that is: How does commodification behavior portrayed in relationships of Humbert Humbert as the main character and Dolores Haze (Lolita), as well as his relationship with other minor characters in the novel? The analysis of Humbert’s portrayal of commodification using Marx’s commodification theory, focused on the depiction of sign-exchange value and exchange value that reflected in each character’s relation with Humbert in three steps, namely: (1) collecting any data related to the characteristic of Humbert; (2) collecting and selecting data related to the interaction(s) of Humbert; and (3) categorizing the data and analyzing them under the concept of Commodification (Exchange and Signexchange value). This study reveals that most of Humbert’s relationship is connected with Lolita, in which it involves both sign and exchange value. Humbert’s relationship with other minor characters like Monique and Valeria is related with his objectification to them with ‘nymphet’ label. McCoo and Charlotte’s relation with Humbert functioned as a ‘tool’ that qualified with exchange value. With Quilty, it is treated as reversed one, where Quilty is the one tried to commodified Humbert. The writer suggests English Department students to analyze Lolita using Michael Focault’s New Historicism to give clear description about America’s economy situation in year 1950 as depicted in the novel.

Item Type: Thesis (Sarjana)
Identification Number: SKR/FBS/2013/62/051305972
Subjects: 400 Language > 420 English and Old English (Anglo-Saxon)
Divisions: Fakultas Ilmu Budaya > Bahasa dan Sastra Inggris
Depositing User: Hasbi
Date Deposited: 23 Sep 2013 10:13
Last Modified: 18 Oct 2021 05:18
URI: http://repository.ub.ac.id/id/eprint/100741
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