Utama, Satria (2017) Faktor-Faktor Perceived Ease Of Use Dan Dampaknya Terhadap Intention To Use Teknologi Informasi Berbasis Website (Studi Pada Umkm Industri Kreatif Sub Sektor Fashion Di Malang). Magister thesis, Universitas Brawijaya.
Abstract
Penelitian ini bertujuan untuk mengetahui sejauh mana kesiapan UMKM Industri kreatif bidang fashion di Malang pada penggunaan Teknologi Informasi berbasis website. Model yang diajukan dalam penelitan ini merupakan gabungan dari technology readiness (TR) dan technology acceptance model (TAM) serta menambahkan perceived enjoyment yang disusun menjadi satu model yang diuji dengan menggunakan dasar teori pada penelitian terdahulu. Bedasarkan variabel yang diangkat pada penelitian ini dan model hipotesis yang disusun, penelitian ini termasuk explanatory research (penelitian eksplanatori). Dengan menggunakan sample dari 30 distro/clothing yang ada di kota Malang dan Analisis data penelitian menggunakan GSCA. Hasil penelitian ini menunjukkan optimism dan innovativeness serta perceived enjoyment berpengaruh positif dan signifikan terhadap perceived ease of use, sedangkan discomfort dan insecurity tidak signifikan terhadap perceived ease of use. Pada perceived ease of use berpengaruh positif dan signifikan terhadap intention to use.
English Abstract
This research aimed to find out to what extent the readiness of creative industrial UMKM of fashion sector in Malang on the use of website-based Information Technology. The model proposed in this research was a combination between technology readiness (TR) and technology acceptance model (TAM), along with perceived enjoyment. These three variables were arranged to be one model and tested using the basic theory on the previous research. Based on the appointed variables and the designed hypotheses, this research belonged to explanatory research. The research used 30 distros/clothing stores in Malang city as the samples and the data analysis was done by using GSCA. In conclusion of the research showed that optimism and innovativeness and perceived enjoyment have positive and significant effect on perceived ease of use, whereas discomfort and insecurity are not significant to perceived ease of use. Perceived ease of use has a positive and significant impact on intention to use
| Item Type: | Thesis (Magister) |
|---|---|
| Identification Number: | TES/381.142/UTA/f/2017/041710205 |
| Uncontrolled Keywords: | INFORMATION RESSURCE MANAGEMENT, SMALL BUSINESS, SMALL BUSINESS - TECHNOLOGICAL INNOVATIONS, ELECTRONIC COMMERCE, INTERNET MARKETING |
| Subjects: | 000 Computer science, information and general works > 004 Computer science > 004.6 Interfacing and communications > 004.67 Wide-area networks > 004.678 Internet |
| Divisions: | S2/S3 > Magister Administrasi Bisnis, Fakultas Ilmu Administrasi |
| Depositing User: | Nur Cholis |
| Date Deposited: | 30 Apr 2018 02:35 |
| Last Modified: | 26 Nov 2021 06:26 |
| URI: | http://repository.ub.ac.id/id/eprint/10007 |
Preview |
Text
BAB VI.pdf Download (95kB) | Preview |
Preview |
Text
BAB V.pdf Download (577kB) | Preview |
Preview |
Text
BAGIAN DEPAN.pdf Download (344kB) | Preview |
Preview |
Text
cover jurnal.pdf Download (24kB) | Preview |
Preview |
Text
cover.pdf Download (24kB) | Preview |
Preview |
Text
Journal.pdf Download (199kB) | Preview |
Preview |
Text
jurnal Indonesia.pdf Download (336kB) | Preview |
Preview |
Text
2017-06jurnal .pdf Download (20MB) | Preview |
Preview |
Text
tesis full.pdf Download (2MB) | Preview |
Preview |
Text
BAB I.pdf Download (242kB) | Preview |
Preview |
Text
BAB II.pdf Download (517kB) | Preview |
Preview |
Text
BAB IV.pdf Download (452kB) | Preview |
Preview |
Text
BAB III.pdf Download (133kB) | Preview |
Actions (login required)
 |
View Item |