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Rembang, Verry Lengkong Hanny (2017) Analisis Efisiensi Pemasaran Ternak Sapi Potong Di Provinsi Sulawesi Utara. Doctor thesis, Universitas Brawijaya.

Indonesian Abstract

Penelitiani ini bertujuan untuk Menganalisis struktur pasar ternak sapi potong, Menganalisis pola integrasi pemasaran ternak sapi potong, dan Menganalisis efisiensi pemasaran sapi potong di Sulawesi Utara. Kebutuhan ketersediaan ternak sapi di Sulawesi Utara hingga kini kenyataannya jauh dari harapan. Rendahnya laju ketersediaan ternak sapi tidak mampu mengimbangi laju pertumbuhan permintaan akibat pertumbuhan penduduk. Ketersediaan ternak sapi biasanya dipengaruhi oleh kegiatan lembaga pemasaran dari hulu kehilir sehingga berpengaruh pada struktur pasar, integrasi pemasaran, efisiensi pemasaran dan insentif yang diterima tiap lembaga pemasaran. Besarnya insentif yang diperoleh dari model pemasaran tersebut, diharapkan dapat menciptakan peningkatan penawaran ternak sapi, sehingga ikut mengimbangi permintaan pasar akan ternak sapi. Besarnya insentif ikut meningkatkan pendapatan yang mengarah pada peningkatan kesejahteraan petani peternak khususnya di Sulawesi Utara. Tinjauan pustaka dari penelitian ini bersumber dari hasil penelitian terdahulu mengenai pemasaran sapi potong, dan efisiensi pemasaran. Landasan teori berbasis pada pasar, pemasaran dan model pemasaran, strategi pengendalian saluran pemasaran dan integrasi pemasaran, struktur pasar, perilaku dan tampilan pasar, integrasi dan efisiensi pemasaran, dan agroindustri peternakan sapi. Kerangka konseptual penelitian terlihat dari: Ternak sapi potong di Sulawesi Utara merupakan salah satu komoditi ekonomi yang berperan penting sebagai penyedia lapangan kerja, penyerap tenaga kerja keluarga, tenaga kerja ternak, alat transportasi, tabungan, hobi, penentu status sosial, dan sebagai ternak potong. Ternak sapi mampu merubah input yang kurang bernilai ekonomi berupa hijauan pakan ternak atau hasil ikutan pertanian menjadi produk bernilai tambah, sebab itu ternak sapi bernilai ekonomi. Ternak sapi bernilai ekonomi sebab dapat meningkatkan pendapatan rakyat dan berkedudukan penting dalam pemasaran hasil ternak. Model pemasaran yang hanya berorientasi produk akan membentuk pola integrasi pemasaran vertikal maupun horisontal yang rapuh akibatnya, peternak sapi dapat merugi bila terus berlanjut dan dapat mengakibatkan kebangkrutan / exit. Penelitian ini dilakukan di Sulawesi Utara terhadap efisiensi pemasaran dari model pemasaran ternak sapi dengan sasaran untuk menganalisis struktur pasar, model integrasi pemasaran dan efisiensi pemasaran ternak sapi potong di Sulawesi Utara dengan sampel kota Manado, kota Tomohon dan Kabupaten Minahasa (Kawangkoan). Penelitian ini berlangsung selama 4 (empat) bulan, yaitu dari 18 Desember 2014

English Abstract

This study aims to analyze the structure of beef cattle market, marketing integration Analysing patterns of beef cattle, and analyze the efficiency of beef cattle marketing in North Sulawesi. Needs availability of cattle in North Sulawesi until now the reality is far from expectations. The low rate of availability of cattle was not able to keep pace with growth in demand due to population growth. Availability cattle are usually influenced by the activities of the upstream downstream marketing agencies that affect market structure, the integration of marketing, marketing efficiency and the incentives that each marketing agencies. The amount of the incentive obtained from the marketing model, is expected to create an increase in deals cattle and thus help offset the market demand for cattle. The amount of the incentive helps to improve incomes that lead to improving the welfare of livestock farmers, especially in North Sulawesi. The literature review of the research comes from the results of previous research on beef cattle marketing, and marketing efficiency. The theoretical basis based on the market, marketing and marketing model, the control strategy of marketing channels and marketing integration, market structure, market behavior and appearance, integration and marketing efficiency, cattle farms and agroindustry. The conceptual framework of the research looks of: Beef cattle in North Sulawesi is one of the commodities economy plays an important role as an employer, employer of the family, labor livestock, transportation, savings, hobbies, determinant of social status, and as livestock. Cattle are able to change the input of less economic value in the form of forage or agricultural by-products into value-added products cattle because it has economic value. Cattle economic value because it can increase the income of the people and domiciled important in the marketing of livestock products. Marketing model were oriented products will form a pattern of vertical and horizontal integration of marketing fragile as a result, cattle ranchers can lose if persists and can lead to bankruptcy / exit.This study was conducted in North Sulawesi to the marketing efficiency of marketing models cattle with the goal of analyzing the marketing structure, a model of integration of marketing and marketing efficiency of beef cattle in the North Sulawesi with sample area at the city of Manado, Tomohon and Minahasa (Kawangkoan). The study will last for four (4) months, namely from December 18, 2014 - April 18, 2015. The results showed that: First, the market structure of the marketing of beef cattle in North Sulawesi, is mathematically using analysis tools "Cr", tends to lead to high concentrations oligopsony. Second, Model Integration Marketing beef cattle in northern Sulawesi in general are still using the traditional pattern of vertical integration / discontinuous. Prices of beef cattle slices in each market is determined by the price of beef cattle on the market itself in the previous month and not by the price of beef cattle in the other markets. Third Partially, based on the analysis transmsi price, the market just Tomohon which shows the efficient market for the transmission of producer prices to intermediaries and to consumers. Overall, the results show the value of marketing efficiency analysis EP <1, it can be concluded that the marketing model is efficient. xiii The recommendations of the study are: (1) information about the market price to the producer is not perfect, so there should be more effective efforts of relevant agencies to inform the price. More broadly, there is an attempt to collect and disseminate price of beef cattle according to the type and quality prevailing in the region. (2) It takes a organsiasi that handles production planning and assessment of the marketing of beef cattle, such as cooperatives. Breeders already time to join a business group that is able to strengthen the bargaining position of the direct consumer.; And (3) The need for standardization of products (beef cattle) which is consistent to obtain a relatively stable market segmentation so as to increase the income of cattle farmers. It required the attention and cooperation of the relevant agencies in terms of technological development.

Other Language Abstract

UNSPECIFIED

Item Type: Thesis (Doctor)
Identification Number: DIS/338.176 213/REM/a/2017/061712424
Uncontrolled Keywords: BEEF CATTLE - MARKETING, INDONESIA - SULAWESI UTARA
Subjects: 300 Social sciences > 338 Production > 338.1 Agriculture > 338.17 Products > 338.176 2 Products (Cattle)
Divisions: S2 / S3 > Doktor Ilmu Ternak, Fakultas Peternakan
Depositing User: Nur Cholis
URI: http://repository.ub.ac.id/id/eprint/9138
Text
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