Fatturahman, Teknik Industri (2021) Perancangan Kemasan Produk Minuman Dengan 5 Sense Theory Dan Metode Kansei Engineering (Studi Kasus: Bata Kopi). Sarjana thesis, Universitas Brawijaya.
Abstract
Bata Kopi merupakan kedai kopi yang berada di Malang. Untuk menambah pendapatan di masa pandemi, Bata Kopi mengeluarkan produk baru minuman kemasan ukuran 500 ml dan 1 liter. Namun terdapat kekurangan pada desain produk yang digunakan sekarang, sehingga diperlukan pengembangan pada desain kemasan. Penelitian ini bertujuan untuk mengevaluasi desain kemasan sekarang dengan metode 5 sense theory dan merancang desain alternatif kemasan yang sesuai dengan keinginan konsumen menggunakan metode kansei engineering. Evaluasi desain dengan 5 sense theory menunjukkan kemasan yang digunakan saat ini memiliki nilai rata-rata 6,41 untuk aspek sight, 6,18 untuk aspek touch, 3,32 untuk aspek smell, 2,43 untuk aspek sound, dan 0 untuk aspek taste. Kemudian dilakukan perancangan desain minuman kemasan dengan menggunakan 12 kata kansei yang dapat merepresentasikan perasaan responden dalam merancang desain alternatif. Dari 8 alternatif desain yang dirancang, terpilih 2 alternatif desain sebagai rekomendasi perbaikan.
English Abstract
Muhammad Fatturahman, Department of Industrial Engineering, Faculty of Engineering, Universitas Brawijaya, Juny 2021, Design of Product Packaging Beverage with 5 Sense Theory and Kansei Engineering Methods . Academic Supervisor: Dwi Hadi Sulistyarini, ST., MT. Bata Kopi is one of the coffee shop businesses in Malang. During the pandemic, Bata Kopi's income decreased quite drastically. To increase the revenue, Bata Kopi release a new product for 500 ml and 1 liter packaged drinks. However, there are flaws in the product design that is used today, so it is necessary to develop the packaging design. The design of product packaging design for this study uses two methods namely the 5 sense theory and kansei engineering method. The method of 5 sense theory is first used to conduct an evaluation first of the packaging design that is currently used to determine the respondent's assessment of the attractiveness of the packaging currently being used by considering the 5 aspects of the senses. Then from the evaluation results, packaging design was developed using the kansei engineering method. Based on the research that conducted, evaluation of packaging design using 5 sense theory shows that the packaging used by SMEs currently has an average value of 6.41 for the sight aspect, 6.18 for the touch aspect, 3.32 for the smell aspect, 2,43 for sound aspects, and 0 for taste aspects. Based on the results of the evaluation, improvements were made to the development of coffee dip packaging designs using kansei engineering. There were 12 kansei wordsthat could represent the feelings of respondents when thinking of packaged drinks. Then the 12 kansei words were used as the basis for developing packaging designs to obtain 8 alternative packaging designs. The results of the 8 alternative packaging designs were re-evaluated to the respondents so that 2 alternative packaging designs were chosen to take into account the value of packaging utilities, respondent’s preferences, and conformity assessment of kansei's words with alternative packaging designs developed.The recommendations that can be given through this study are 2 selected packaging design alternatives that can be taken into consideration to make the real design. Keywords: 5 Sense Theory, Kansei Engineering, Kansei Words, Packaging Design
Other obstract
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| Item Type: | Thesis (Sarjana) |
|---|---|
| Identification Number: | 670 |
| Uncontrolled Keywords: | Kata kunci: 5 Sense Theory, Desain Kemasan, Kansei Engineering, Kata Kansei--5 Sense Theory, Kansei Engineering, Kansei Words, Packaging Design |
| Subjects: | 600 Technology (Applied sciences) > 670 Manufacturing |
| Depositing User: | Unnamed user with email gaby |
| Date Deposited: | 21 Oct 2021 04:35 |
| Last Modified: | 01 Mar 2022 02:03 |
| URI: | http://repository.ub.ac.id/id/eprint/184578 |
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