BKG

Pramana, Rafid Adhi (2019) Dampak Modal Usaha, Inovasi, Lama Usaha Dan Modal Sosial Terhadap Pendapatan Pedagang Batik Di Pasar Beringharjo Daerah Istimewa Yogyakarta. Sarjana thesis, Universitas Brawijaya.

Indonesian Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh modal usaha, inovasi, lama usaha dan modal sosial terhadap pendapatan pedagang batik di Pasar Beringharjo Daerah Istimewa Yogyakarta. Penelitian ini dilakukan di Pasar Beringharjo Daerah Istimewa Yogyakarta dengan jumlah sampel sebanyak 50 responden pedagang batik yang diambil. Dalam penelitian ini menggunakan alat analisis partial least square regression (PLS-R) dengan data yang berbentuk Skala Likert. Data telah dikumpulkan melalui penyebaran kuisioner pada pedagang batik di Pasar Beringharjo. Hasil dari analisis data menunjukkan bahwa variabel modal usaha memiliki pengaruh positif signifikan terhadap pendapatan pedagang batik dan variabel inovasi menunjukkan bahwa variabel inovasi hasilnya tidak signifikan terhadap pendapatan pedagang batik. Dan hasil pengujian variabel lama usaha dan variabel modal sosial yang keduanya memiliki pengaruh signifikan positif terhadap variabel pendapatan pedagang batik di Pasar Beringharjo Daerah Istimewa Yogyakarta.

English Abstract

his research aims to determine how the influence of business capital, innovation, length of business and social capital of the income of batik merchants at Beringharjo Market of Special Region of Yogyakarta. This research is done at Beringharjo Market of Special Region of Yogyakarta with a sample number of of 50 respondents of batik merchants taken. In this study used partial least square regression analysis tool (PLS-R) with data in the form of likert scale. Data has been collected through the dissemination of the questionnaire on batik merchants at Beringharjo market. The results of data analysis showed that the variable business capital had a significant positive influence on the income of batik merchants and variable innovations showed that the variable innovation of the result was not significant to the income of batik merchants. And the results of the test variables of the length of business variable and social capital variable that both have a significant positive influence on the variable income of batik merchants in the Beringharjo Market Special Region of Yogyakarta

Other Language Abstract

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Item Type: Thesis (Sarjana)
Identification Number: SKR/FEB/2019/142/051903621
Uncontrolled Keywords: Pedagang Batik, Pasar Beringharjo, Pendapatan, Partial Least Square Regression, Skala Likert, Batik Merchants, Beringharjo Market, Income, Partial Least Square Regression, Likert Scale
Subjects: 300 Social sciences > 332 Financial economics > 332.04 Special topics of financial economics > 332.041 Capital
Divisions: Fakultas Ekonomi dan Bisnis > Ilmu Ekonomi
Depositing User: Nur Cholis
URI: http://repository.ub.ac.id/id/eprint/170173
Text
Rafid Adhi Pramana.pdf
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